Brand Marketing Specialist

3 weeks ago

Manila, National Capital Region, Philippines Monroe Consulting Group Full time

Executive recruitment company Monroe Consulting Group Philippines is recruiting a Brand Marketing Specialist on behalf of a multinational digital healthcare company specializing in commercialization of healthcare brands. This well-established company is based in BGC, Taguig, Philippines and offers a Hybrid work set up.

Key Job Responsibilities:

  • Market Analysis: Conduct market research to identify trends, consumer needs, and competitive landscape. Use insights to inform marketing strategies and product positioning.
  • Strategy Development: Develop comprehensive, insightful marketing plans that include advertising, promotions, digital marketing and social media.
  • Digital Campaign Management: Plan and execute multi-channel marketing campaigns to drive brand awareness, engagement, and sales. Monitor and analyze campaign performance, making data-driven adjustments as needed.
  • Brand Management: Ensure consistent brand messaging across all marketing channels. Develop and maintain brand guidelines to ensure a cohesive brand identity.
  • Content Creation: Collaborate with creative teams to produce high-quality content, including HCP education formats, Branded advertisements, social media posts, email newsletters, and promotional materials.
  • Key Influencer Management: Identify and establish partnerships with influencers, health professionals, and other stakeholders to amplify marketing efforts and reach a broader audience.
  • Channel Management: Develop channel strategies to ensure our brands are placed in the right channels and pharmacy groups, maximizing consumer appeal and accessibility
  • P&L Management: Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve marketing objectives.
  • Performance Tracking: Monitor and report on key performance indicators (KPIs) and return on investment (ROI) for marketing activities. Use analytics to measure success and identify areas for improvement.

Key Job Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
  • At least 5 years of experience in marketing in the healthcare / pharmaceutical industry.
  • Strong understanding of digital marketing, social media, and content marketing.
  • Excellent communication and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Creative thinking and problem-solving abilities.
  • Proven project management skills with the ability to handle multiple projects simultaneously.
  • Knowledge of regulatory requirements and industry standards related to health supplements and vitamins.
  • Proficiency in marketing software and tools such as Google Analytics, CRM systems, and social media management platforms.
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