Marketing Manager

4 days ago


Bacolod City, Western Visayas, Philippines iReply Services Full time

Bacolod City, Philippines | Posted on 01/10/2025

iReply is a leading provider of outsourcing solutions, delivering top-tier support across various roles to businesses of all sizes. With over a decade of experience, we specialize in staff augmentation and managed solutions that are both cost-effective and scalable. Our services allow our clients to focus on their core business while we ensure seamless operations. At iReply, we pride ourselves on our commitment to quality, innovation, and the growth of our talented team.

Job DescriptionWhat You'll Do:

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. This role involves overseeing brand management, managing budgets, mentoring team members, and collaborating across departments to deliver impactful marketing initiatives. The Marketing Manager will also analyze market trends, identify growth opportunities, and measure the effectiveness of marketing efforts.

Key responsibilities
  1. Marketing Strategy Development and Execution:
    Develop and implement comprehensive marketing plans aligned with business goals. Identify target audiences and create tailored campaigns to reach them effectively.
  2. Brand Management and Positioning:
    Oversee brand development and ensure consistency across all marketing materials and platforms. Position the brand strategically in the market to maintain a competitive edge.
  3. Budget Management:
    Plan, allocate, and manage the marketing budget efficiently to maximize ROI. Monitor expenses and ensure campaigns are delivered within budget constraints. Lead, mentor, and develop marketing team members to achieve their full potential. Foster a collaborative and innovative team environment.
  4. Market Analysis and Opportunity Identification:
    Conduct market research to analyze trends, customer needs, and competitive activities. Identify opportunities for new campaigns. Work closely with sales, and other departments to ensure alignment of marketing initiatives. Provide insights and support to drive overall business success.
  5. Performance Measurement and Reporting:
    Establish KPIs and measure the performance of marketing campaigns. Prepare and present detailed reports on marketing outcomes and insights.
RequirementsWhat We're Looking For:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-4 years of experience in a comparable role.
  • Proficiency in HubSpot and other marketing tools, including analytics software.
  • Strong knowledge of marketing principles, branding, and digital marketing strategies.
  • Keen understanding of design principles and fundamentals.
  • Excellent leadership and team management skills.
  • Exceptional leadership, team management, and communication skills.
  • Strong analytical, strategic thinking, and problem-solving abilities.
What's in It for You?
  • Competitive Compensation: We prioritize your well-being, offering fair pay that reflects your skills and dedication.
  • Performance-Based Salary Increase: Enjoy a raise after regularization.
  • Annual Salary Adjustments: We recognize long-term commitment with yearly salary increases.
  • Paid Leaves & Birthday Off: Take time when you need it, and convert unused leave into cash Plus, enjoy an extra day off on your birthday.
  • Comprehensive Health Insurance: Coverage starts from day one and covers one dependent after one month.
  • Employee Recognition: Be rewarded for your hard work with incentives and recognition.
  • Professional Growth Opportunities: We invest in your future with upskilling programs, mentorship, and career advancement.
  • Engaging Team Activities: Join in on Family Days, Summer Splash, and other fun events that strengthen the iReply community.
  • People-First Culture: Join a team that values your success, work-life balance, and well-being.
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