Paid Social Media Specialist

Make your next big career move by applying as KMC Solutions' next PAID SOCIAL MEDIA SPECIALIST

As a Paid Social Media Specialist with a specialization in social media, you will be responsible for developing and executing strategies to optimize our online presence, increase brand awareness, and drive conversions through various social media channels. You will collaborate closely with the content creation team to create engaging content, analyze performance metrics, and implement data-driven tactics to achieve our marketing objectives.

This position is ON-SITE only.

On top of your salary, here are the exciting benefits you can look forward to:

• Health Insurance/HMO
• Enjoy unlimited MadMax Coffee
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves

The main responsibilities of a PAID SOCIAL MEDIA SPECIALIST include:

• Digital Performance Campaign
  • Monitor and analyze key performance metrics using tools such as Google Analytics, Meta Ads Insights, and social media management platforms. Generate regular reports to evaluate the effectiveness of social media efforts and identify areas for improvement. Make data-driven and strategic recommendations to optimize performance and drive results.
• Paid Ads Implementation
  • Plan, execute, and monitor social media advertising campaigns across various platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google. Optimize campaigns for key metrics such as reach, engagement, clicks, conversions, and return on ad spend (ROAS), and conduct A/B testing to improve effectiveness.
• Social Media Strategy Development
  • Develop comprehensive social media strategies aligned with overall marketing objectives, including audience targeting, content planning, campaign optimization, and budget allocation.
• Client Management
  • Assist in achieving the client's business goal through the development of comprehensive paid campaign strategies, including but not limited to ad creation, data analysis, and research, and formulate recommendations based on data insights.
• Industry Research
  • Stay abreast of emerging trends, best practices, and innovations in social media marketing. Continuously evaluate new tools, technologies, and platforms to enhance our digital marketing efforts and maintain a competitive edge. Research updates on algorithm changes across social media platforms to ensure compliance and maximize campaign performance.
• Team Collaboration
  • Collaborate cross-functionally with internal teams such as content creators, designers, editors, and account managers to align marketing initiatives with overall business goals.

To apply, you must be an expert on the following requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Proven experience (at least 2 years) in performance marketing, with a focus on social media advertising.
• Strong understanding of social media platforms, algorithms, and advertising tools (Facebook Ads Manager, Google Ads, etc.).
• Proficiency in data analysis and reporting tools such as Google Analytics, Facebook Analytics, etc.
• Excellent analytical skills with the ability to interpret complex data and draw actionable insights.
• Creative mindset with the ability to generate innovative ideas for ad creatives and campaign strategies.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
• Detail-oriented with a focus on accuracy and performance optimization.
• Certifications in social media marketing and digital advertising (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

It will also be favorable if you are knowledgeable in:

• Language: Fluent/Native speaker in English (written and spoken)
• Familiarity & interest in US pop-culture