B2B Content Marketer

3 days ago


Taguig, National Capital Region, Philippines BADRI Management Consultancy Full time

Bonifacio Global City, Philippines | Posted on 11/27/2024

  • State/Province National Capital Region (Manila)
  • Country Philippines
About Us

Execo solves complex problems for our customers in areas like legal, marketing, and sales. With over 400 employees in six countries, we supercharge incredible talent with AI technology.

We believe in deploying "AI where it matters, and people where it counts." Driven by the power of AI plus A+ global talent, we are redefining what it means to deliver exceptional outsourcing services. Execo has united six different companies, each with incredible capabilities and clients. Today, with over 400 dedicated employees worldwide, we continue to push the boundaries of what's possible for our customers.

Job Description

Summary of the Role:

As the B2B Content Marketer you will be responsible for researching, writing, and optimizing campaign content, including website copy, blogs, newsletters, social media, ads, and other formats across the marketing funnel.

Successful candidates will have a deep understanding of B2B marketing, strong writing skills, and the ability to measure content impact. Experience at an agency serving U.S. customers and/or with HubSpot a plus.

Main Duties and Responsibilities:

  • Conduct thorough research to understand niche markets, audiences, industry challenges, and customer pain points.
  • Draft engaging content for blogs, white papers, case studies, eBooks, and email campaigns.
  • Optimize content for search engines and collaborate with the SEO team.
  • Create and post social media content according to client content calendars.
  • Measure and analyze content effectiveness using analytics tools.
  • Stay updated with industry trends to ensure content relevance.
Requirements
  • Bachelor's degree in English, Communications, Journalism, or related field.
  • 5-7+ years proven experience in content marketing within B2B sectors.
  • Managed marketing services for IT Services, Manufacturing, Engineering, Software-as-a-Service/SaaS, Networking, Business Insurance, and Professional Services.
  • Excellent writing and editing skills with a strong understanding of US B2B communication styles.
  • Familiarity with SEO principles.
  • Experience with HubSpot.
  • Excellent research and analytical skills.
  • Ability to work independently and manage multiple projects effectively.
  • Exceptional, fluent written and spoken English.

Competitive Salary and Benefits: We offer attractive pay packages, performance bonuses, comprehensive health benefits, and more to ensure our team members are well taken care of.

Work-Life Balance: We support a healthy balance between your professional and personal lives.

Career Development: Advance your career with continuous learning opportunities, professional development programs, and chances to work on exciting projects with our global team.

Positive Work Culture: Experience a supportive and inclusive workplace culture that values each individual's contribution and fosters teamwork.

We Listen to Your Feedback:

You Can Make Your Mark / Make Your Global Impact:

Cutting-Edge Technology: Work with the latest technologies as we integrate AI and other advanced tools to stay at the forefront of the outsourcing industry.

Health and Wellness Perks: We know that your health and well-being is crucial to your success, which is why we offer comprehensive health care plans and wellness programs designed to keep you healthy and happy.

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