Digital Marketing Specialist

Job Description:

Digital Marketing Specialist (Paid Ads Specialist)

Full-Time | Remote | Dubai-Based Property Group

Industry: Real Estate

Country: Philippines

About Our Client

OutsourcedIn is looking for an experienced Digital Marketing Specialist (Paid Ads Specialist) to join a growing Dubai-based property group operating as part of a larger international investment organisation.

Our client is building a sophisticated digital acquisition capability to support the continued growth of its property business, with a strong focus on generating qualified buyer and investor enquiries through paid digital channels.

This is an opportunity for an experienced performance marketer to take meaningful ownership of the complete paid acquisition journey from the first impression through to the lead entering the CRM.

The successful candidate will be joining the client's team on a full-time, long-term basis and will work remotely while supporting a Dubai-based business.

The Role

As the Digital Marketing Specialist (Paid Ads Specialist), you will be responsible for building, managing and continuously improving the client's digital lead-generation engine.

Meta Ads and Google Ads will sit at the centre of the role.

However, we are not looking for someone who simply launches campaigns and reports on cost per click.

You will take ownership of the entire paid acquisition loop:

• Ad Audience
• Landing Page
• Lead Capture
• Tracking
• CRM Automation
• Reporting Optimisation

You will be expected to understand how each component affects the next.

When a campaign generates traffic but not enquiries, you need to determine why.

When cost per lead increases, you need to identify what changed and take action.

When Meta reports leads that cannot be reconciled with the CRM, you need to investigate the tracking.

When lead volume increases but lead quality deteriorates, you need to determine whether the problem sits with the audience, offer, creative, messaging, funnel or qualification process.

This is a highly hands-on position for someone who understands both the marketing and technical infrastructure behind successful performance campaigns.

Key Responsibilities

Paid Advertising & Lead Generation

Your primary responsibility will be generating a consistent pipeline of qualified property enquiries through paid digital channels.

You will:

• Plan, build, launch and optimise campaigns across Meta Ads and Google Ads.
• Develop paid media strategies aligned with specific properties, developments, audiences and commercial objectives.
• Manage campaign structures, budgets, bidding strategies, audience segmentation and geographic targeting.
• Develop and test audiences across prospecting, retargeting and remarketing campaigns.
• Write and refine performance-focused advertising copy.
• Work with creative resources to develop advertising assets designed around campaign objectives.
• Develop clear creative briefs based on performance data and testing requirements.
• Run structured A/B tests across creatives, hooks, messaging, audiences, offers and calls to action.
• Monitor campaign performance closely and make proactive optimisation decisions.
• Manage budget pacing and allocation across campaigns based on performance.
• Identify underperforming campaigns quickly and take corrective action.
• Continuously work to improve cost per qualified lead, conversion rate, lead quality and return on advertising spend.

You will be expected to look beyond surface-level metrics such as impressions, reach and clicks.

The objective is qualified commercial opportunities.

Sales Funnels & Landing Pages

Successful paid advertising does not stop when someone clicks an ad.

You will take responsibility for ensuring the journey after the click is designed to convert.

Responsibilities will include:

• Build, edit and optimise campaign landing pages and lead-generation funnels.
• Develop landing-page structures around specific campaigns and audience intent.
• Ensure consistency between advertisements, offers and landing-page messaging.
• Improve headlines, copy, calls to action, forms and page structure.
• Analyse landing-page conversion performance.
• Identify friction and conversion bottlenecks.
• Conduct structured landing-page testing.
• Ensure forms and lead-capture mechanisms function correctly.
• Conduct detailed pre-launch quality assurance across desktop and mobile.
• Work continuously to improve visitor-to-lead conversion rates.

You should be comfortable identifying whether poor campaign performance is being cau