E-commerce & Website Manager | WFO | Entec

Job Description

The role requires strong experience with WordPress, WooCommerce, GA4 and Google Search Console. The E-commerce & Website Manager will work closely with the Australian marketing team, graphic designers, external websitedevelopersand other business stakeholders.

Key responsibilities

• Develop and implement initiatives to grow online revenue across Mayo Hardware’s transactional websites.

• Monitor the customer journey andidentifyopportunities to improve conversion rates, average ordervalueand cart completion.

• Manage online promotions, discount codes, product bundles, free-gift offers, cross-sells and upsells.

• Recommend and implement improvements to website navigation, product discovery,merchandisingand checkout.

• Support promotional campaigns, productlaunchesand seasonal sales activity.

• Monitor product, category and campaign performance and recommend actions based on results.

• Conduct regular competitor and e-commerce best-practice reviews.

• Develop andmaintainan e-commerce optimisation roadmap, prioritised by commercial impact.

Website portfolio management

• Manage the day-to-day operation of 21 WordPress websites,currently inclusive ofsevene-commerce and14brand-focused siteswith the potential to expand the portfolio of e-commerce websites in the future.

• Update website content, landing pages, banners, product information, pricing,promotionsand campaign assets.

• Build and update pages using existing WordPress themes and page builders.

• Manage WooCommerce product catalogues, categories, attributes, variations,couponsand promotional configurations.

• Coordinate website enhancements, integrations and technical changes with external developers and internal stakeholders.

• Conduct regular website checks toidentifybroken links, display issues, outdatedcontentand functionality problems.

• Ensure websites are responsive, accessible,accurateand consistent with brand guidelines.

• Maintainappropriate websitebackups, pluginupdatesand security practices in coordination with the development agency.

• Document website processes, configurations,integrationsand recurring maintenance requirements.

Analytics,reportingand tracking

• Manage and maintain GA4 and Google Search Console across the website portfolio.

• Develop dashboards and regular reports covering traffic, revenue, conversion rate, average order value, acquisitionchannelsand customer behaviour.

• Analyse performance and translate the findings into clear, commercially focused recommendations.

• Ensure key e-commerce events and conversions are tracked accurately.

• Investigate discrepancies between WooCommerce, GA4 and other reporting platforms.

• Monitor website indexing, search visibility, crawlerrorsand technical SEO issues.

• Work with developers to implement and verify tracking requirements.

• Assist with Google Tag Manager, Meta Pixel and other advertising or remarketing tags whererequired.

• Maintain consistent naming conventions and measurement standards across websites and campaigns.

SEO/AEO/GEOand website performance

• Implement on-page SEO,AEOand GEOimprovements, including page titles, meta descriptions, headings, internal links, imageoptimisationand structured content.

• Use Google Search Console and other available tools toidentifyopportunities to improve organic traffic.

• Support content development designed to improve search visibility, answer-engineoptimisationand customer engagement.

• Monitor website speed, Core Web Vitals, mobileperformanceand other technical performance indicators.

• Coordinate technical SEO, AEO and GEOand performance improvements with external developers.

• Ensure redirects, URLs and website migrations are managed correctly.

Stakeholder and agency coordination

• Work closely with the Marketing Communicationsteamto prioritise website and e-commerce activity.

• Collaborate withcustomer service,IT,product,salesand marketing team members to deliveraccurateandtimelywebsite updates.

• Brief graphic designers on website creative requirements and ensure assets are implemented correctly.

• Manage website support requests and follow up with external developers until issues are resolved.

• Communicate progress, risks,prioritiesand results clearly to stakeholders.

• Maintain an organised workflow for website requests,projectsand approvals.

Qualifications and Requireme