Brand Manager

2 weeks ago


Makati City, National Capital Region, Philippines HRTX Full time

3 days ago Be among the first 25 applicants

Position: Brand Manager - Retails

Location: Makati
Work Setup: Onsite
Schedule: Monday - Friday

Job Summary: The Brand Manager is responsible for analyzing and integrating financial reports to develop strategic initiatives that drive the achievement of brand business goals. This role involves market scouting for distribution opportunities, adopting technologies for digital marketing, and leading cross-functional teams to ensure the timely execution of marketing campaigns. The position also includes training and engaging stakeholders to support business objectives.

Key Responsibilities:

  1. Brand Strategy
    • Develop and execute comprehensive brand strategies aligned with the organization's vision.
    • Conduct market research to identify target audiences, market trends, and competitor activities.
    • Establish and maintain a strong brand identity, including visual guidelines and messaging.
    • Collaborate with design teams to create innovative and appealing marketing materials.
    • Translate global brand direction into localized strategic goals and objectives.
    • Stay updated on emerging brands, trends, and competitor pricing and product offerings.
  2. Product Management
    • Manage the complete product lifecycle, from concept to launch and performance review.
    • Partner with merchandising teams to develop product assortments based on brand strategy and consumer demand.
    • Oversee pricing, promotional strategies, and inventory to optimize margins.
    • Analyze product performance and make informed decisions to drive growth.
  3. Marketing and Promotions
    • Lead integrated marketing campaigns across digital platforms, social media, PR, and in-store promotions.
    • Work with marketing teams to craft engaging content tailored to the target market.
    • Manage the brand's online presence and drive community interaction.
    • Evaluate campaign performance and refine strategies accordingly.
    • Design and implement brand campaigns that build awareness and customer loyalty.
  4. Retail Operations
    • Ensure brand alignment and consistency across all retail touchpoints.
    • Define and uphold visual merchandising standards.
    • Monitor retail performance and identify growth opportunities.
    • Collaborate with retail teams to provide training and support for delivering excellent customer service.
  5. Brand Partnerships and Collaborations
    • Identify and establish strategic partnerships to expand brand visibility.
    • Negotiate and manage relationships with influencers, retailers, and other key stakeholders.
  6. Budget Management
    • Plan and manage budgets for marketing and promotional activities.
    • Track spending and ensure efficient resource allocation.
  7. Team Leadership
    • Lead and mentor brand associates to foster growth and performance.
    • Promote collaboration and maintain a positive team environment.
    • Coordinate with cross-functional departments (Marketing, Operations, Creative) for timely campaign execution.

Qualifications:

  • Bachelor's degree in Marketing Management or related field.
  • Minimum of 3 years of relevant experience, preferably in the retail sector.
  • Proficient in Microsoft Office and social media platforms.
  • Strong communication and interpersonal skills.
  • Excellent organizational skills with attention to detail.
  • Ability to work with urgency and follow through on tasks.
Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Human Resources

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