Google Search Media Buyer

2 weeks ago

Manila, National Capital Region, Philippines Activate Talent Full time

Location | Remote, unless in LA/OC then Hybrid with 3 days LA HexQuarters

Time Zone Expectations | Central

Details | Full Time- Exempt

Reporting to | Head of Advertising

Responsibilities
  • Campaign Strategy: Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search, YouTube, and offline channels.
  • YouTube Advertising: Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.
  • Paid Search Management: Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.
  • Budget Allocation: Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.
  • Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.
  • Reporting & Analysis: Work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in Google, YouTube, and other marketing campaigns.
  • Paid Media Strategy: Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation.
  • Testing & Incrementality: Devise, implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more.
  • Competitor Analysis: Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.
  • Collaborative Reporting: Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.
Requirements
  • Proven experience in managing paid search campaigns, with a focus on YouTube advertising within an eCommerce setting.
  • Management experience of Google and YouTube campaigns exceeding $50k/month in total budget.
  • In-depth knowledge of Google Ads and YouTube advertising platforms.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Strong understanding of digital marketing trends and best practices.
  • Effective communication and collaboration skills.
  • Detail-oriented with excellent project management abilities.
  • Curiosity & eagerness to understand and own new tools, data, and opportunities.
  • Proven track record of account ownership.
  • Communication skills & experience that match a high-powered remote team.
  • Familiarity with eCommerce analytics tools.
  • Bachelor's degree in Marketing, Advertising, or a related field, preferred.
  • Love of food and cooking Cooking skills and/or experience in the culinary industry a plus.
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