Media Specialist

4 weeks ago

Manila, National Capital Region, Philippines Klaiya Full time
Campaign Strategy & Planning
  • Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead generation, sales).
  • Identify target audiences and create tailored ad campaigns to reach them effectively.
  • Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.
Ad Creation & Management
  • Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy) optimized for TikTok's platform.
  • Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.
  • Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA, ROAS, etc.).
Performance Analysis & Reporting
  • Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.
  • Provide actionable insights and recommendations to improve campaign effectiveness.
  • Conduct A/B testing to refine ad creatives, targeting, and strategies.
Audience Engagement & Community Building
  • Leverage TikTok's unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and engagement.
  • Monitor user interactions and feedback to improve ad relevance and brand perception.
Budget Management
  • Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.
  • Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.
Collaboration & Communication
  • Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.
  • Communicate campaign results and insights to stakeholders in a clear and concise manner.
Job QualificationsExperience
  • At least 6 months to 1 year of experience managing paid social media campaigns, with a focus on TikTok Ads.
  • Applicants with related experience during internship are also welcome to apply.
Skills
  • Knowledge of TikTok Ads Manager, including targeting, bidding, and optimization strategies.
  • Strong understanding of TikTok's algorithm, trends, and user behavior.
  • Proficiency in analytics tools (e.g., Meta Analytics, Google Analytics, TikTok Analytics) and data-driven decision-making.
  • Creative mindset with the ability to produce engaging ad content.
  • Excellent communication and collaboration skills.
Benefits
  • Monthly Commissions and incentives
  • Government Mandated Benefits
  • 13th month pay
  • Free snacks and coffee
  • HMO upon regularization
  • Free device program
  • Annual Salary Increase based on performance
  • OT Pay and Holiday Pay
  • Monthly company events
  • Employee stock ownership plan (Stock Option)
  • Opportunity to work with biggest local brands

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