Visual Merchandising Specialist

The Visual Merchandise Officer is responsible for ensuring the brand is consistently and creatively represented in all stores. This role turns brand guidelines into engaging window displays, in-store layouts, and campaign visuals that attract customers and boost sales. It combines design and management planning, supplier coordination, and performance tracking to deliver high quality, on-brand retail experiences that support marketing and business goals.

Duties and Responsibilities:

Campaign and Visual Merchandising (VM) Management

• Interpret and implement visual concepts and design intent from principals/ HQ ensuring full brand compliance.

• Ideate and develop thematic VMs and storytelling displays in line with brand direction.

• Source, negotiate, and procure all materials when needed, balancing quality, cost, and deadlines.

• Implements and adapt window displays, in-store animation, and planograms according to brand guidelines, localizing execution based on door requirements and market trends.

• Manages timely rollouts of campaign VM updates across all stores (bi-monthly or as per campaign schedule).

• Oversee installation, quality checks, and replacement of damaged or outdated display elements.

• Maintain an up-to-date inventory of local and imported VM and POSM materials; manage proper storage and disposal of obsolete items.

• Document all completed displays with high-quality photos for internal and HQ reporting.

Planogram Management

• Ensure effective and accurate implementation of brand specific planograms and assortments across all stores.

• Monitor stock positioning and highlight hero SKUs, campaign, and seasonal items in hotspot zones to optimize visibility and sales.

• Prepare product spiels and storytelling guides for featured items to support store staff.

• Update store signages, fixtures, and displays per principal’s directives.

• Collaborate closely with Merchandising and Store Operations teams to align assortment.

Rebranding, Store Renovations, and Constructions

• Provide VM and branding expertise throughout rebranding projects, store renovations, and new store openings.

• Collaborate with principals, designers, store architects, contractors, and mall management to ensure store design reflects global standards and local requirements.

• Support layout planning, fixture and VM setup during store openings, pop-ups, and remodels.

• Tap local suppliers or artists to incorporate brand’s local touch and creative direction in store or campaign design.

• Ensure smooth transition and minimal disruption during renovations or rebranding rollouts.

• Monitor project budgets and timelines to ensure quality delivery within set schedule.

Conduct post-renovation VM audits to guarantee brand compliance and readiness for operations.

Cross-Functional Coordination

• Partner with Marketing, Merchandising, and Operations to align VM activities with campaigns, events, and business objectives.

• Collaborate with Marketing, PR and/or Training teams to ensure cohesive brand representation across consumer touchpoints.

• Work with global or principal teams for guideline interpretations, approvals, and adaptation of international Visual Merchandising standards.

• Share local market insights and customer behavior observations with principal teams.

Project Management and Reporting

• Develop and manage project timelines, VM calendars, and campaign rollout schedules.

• Maintain trackers for VM, renovations, and campaign rollouts.

• Monitor VM-related budgets, including sourcing, store works, and campaign setups, ensuring spend efficiency.

• Provide internal reports with photographic documentation, activity summaries, challenges, recommendations, and performance feedback.

Store Support and Maintenance

• Conduct regular store visits to audit VM standards, brand compliance, and product storytelling quality.

• Provide on-site support for VM setup, adjustments, and troubleshooting during events or transitions.

• Train store staff on VM standards, display upkeep, and maintenance routines.

• Offer feedback and improvement plans for stores not meeting VM guidelines.

• Ensure VM assets and fixtures are properly maintained, replenished, and stored efficiently.

Additional Responsibilities

• Support product launches, pop-ups, and brand events requiring strong VM impact.

• Coordinate with agencies and store teams to ensur