E-commerce Marketing Specialist | Shopify

About the role

We are looking for a hands-on, proactive and commercially minded E-commerce Marketing Specialist to support a well-established luxury British leather brand as it enters its next phase of online growth. This is not a purely administrative or coordination-focused marketing role. You will work closely with the business owner and will be trusted to manage agreed marketing activities independently. You should be someone who enjoys taking ownership, researching ideas, making recommendations and progressing work without needing a detailed daily task list.

Key responsibilities

• Manage day-to-day updates to the Shopify store, including products, collections, descriptions, pages, blogs, banners and promotional content.
• Support product launches, seasonal campaigns and online promotions.
• Review website content and customer journeys and identify opportunities to improve engagement and conversion.
• Ensure website content remains accurate, polished and consistent with the brand.
• Create, schedule and manage Klaviyo email campaigns.
• Build, maintain and improve automated flows and customer segments.
• Support customer retention and repeat-purchase initiatives.
• Review campaign performance and use the results to recommend improvements.
• Develop email content that reflects a polished and natural British tone of voice.
• Plan, create, schedule and publish social media content across relevant platforms.

About you

• At least 2 years of relevant hands-on digital or e-commerce marketing experience. Candidates with less experience may still be considered if they can demonstrate strong practical Shopify and Klaviyo capability.
• Hands-on Klaviyo experience, including campaigns, flows, segmentation, automation and reporting.
• Hands-on Shopify experience, including managing products, collections, pages and promotional content.
• Experience supporting e-commerce campaigns and product launches across multiple channels.
• Experience creating and managing social media content.
• Ability to create and edit Reels and other short-form video content.
• Practical experience using Canva, CapCut or similar creative tools.
• Excellent written English and the ability to write polished, natural customer-facing content.
• Experience writing email newsletters, social captions, website copy or blog content.
• Understanding of customer journeys, conversion, engagement, retention and repeat-purchase marketing.

Benefits

• Competitive salary package
• Company-provided desktop or laptop setup with backup internet
• Free pre-employment Medical Assessment, terms and conditions apply
• HMO from the first day of hire
• 15 Vacation Leaves and 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events, recognition and performance rewards
• Statutory benefits including Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women and Premium Pays

About us

Our client is a luxury British leather brand specialising in handcrafted bags and accessories, proudly designed and made in England. With nearly two decades of heritage and craftsmanship, the business has built a reputation for quality, timeless design and attention to detail. The company is now focused on strengthening its digital presence, deepening customer engagement and accelerating its online growth.