Community - Social Media Analytics Associate
4 weeks ago
Shopee
Negotiable
On-site - Manila 3-5 Yrs Exp Bachelor Full-time
Job DescriptionDescription
- Develop and execute social media strategies aligned with business objectives, brand identity, and audience insights.
- Strategize and manage engaging content across platforms, leveraging data and trends to optimize reach and performance.
- Manage paid advertising efforts, including boosting strategies and budget allocation, to maximize ROI and conversions.
- Monitor performance metrics, analyze results, and continuously refine strategies to improve engagement and growth.
- Stay ahead of trends by tracking competitor activity and emerging best practices to keep the brand relevant and competitive.
- Manage and optimize the boosting strategy for KOL content to maximize reach and engagement.
- Analyze the performance of the posts and provide actionable insights.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- At least 5 years of experience in social media marketing, digital marketing, or a similar role.
- Strong analytical skills with experience in tracking, measuring, and optimizing social media performance.
- Proficiency in using data insights to guide content strategy, audience targeting, and campaign improvements.
- Experience with social media analytics tools to assess engagement and ROI.
- Strong written and verbal communication skills in English, with the ability to present data-driven insights effectively.
- Takes initiative, drives projects forward, and ensures successful execution.
- Thrives in a fast-paced environment and is focused on achieving measurable success.
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