Marketing Business Intelligence

1 week ago

Manila, National Capital Region, Philippines Monee Full time
Marketing Business Intelligence (Strategy & Projects) - SeaMoney CreditExperienced (Individual Contributor)

Department Marketing

Monee is a part of Sea Group, a leading global consumer internet company. Monee's mission is to better the lives of individuals and businesses in our region with financial services through technology. Monee's offerings include mobile wallet services, payment processing, credit offerings, and related digital financial services and products. These are available in seven markets across Southeast Asia and Taiwan under various brands, including ShopeePay, SPayLater, and other brands.

Job Description:
  • Contribute to SeaMoney (Credit)'s growth by enhancing user experience, optimizing spending/P&L, and providing the necessary resources to achieve growth targets.
  • Lead the development of test plans, ad hoc analyses, reports, and deliver actionable insights to improve business performance through written and oral presentations to management.
  • Drive special projects and A/B tests, collaborating across departments and owning the post-mortem analysis and recommendations.
  • Standardize data metrics and KPIs by leveraging business processes and data knowledge.
  • Improve BI tools and systems to ensure consistent reporting.
  • Collaborate with cross-functional teams to optimize strategy, data, and product operations.
  • Analyze marketing campaign data, customer acquisition, conversion rates, and product strategies to enhance operational metrics.
  • Work closely with product, creative, and sourcing teams to maximize campaign quality, impact, and efficiency.
  • Monitor campaign progress and make necessary adjustments to ensure success.
  • Act as a customer advocate and adopt agile working methods.
  • Leading Special Projects Marketing Campaigns. Driving the strategic planning, execution, and evaluation of multi-channel marketing campaigns. This role involves developing and refining campaign strategies that align with overarching business objectives and managing complex timelines while ensuring seamless collaboration across departments.
Requirements:
  • Bachelor's degree in Business Administration, Business Analytics, Information Technology, Finance, Accounting, Economics, or a related field.
  • 1-2 years of professional experience in a marketing role; experience in FinTech, e-Commerce, Telco, or FMCG is a plus.
  • Strong collaboration skills with the ability to drive change across teams and business units.
  • Comfortable working in ambiguous, unstructured environments and self-directing work.
  • Strong sense of ownership, drive, and determination.
  • Dependable with a strong work ethic.
  • Proficient in SQL, or MS Excel.
  • Ability to work effectively in a team and communicate with multiple stakeholders in a matrixed organization.
  • Detail-oriented and thorough.
  • Strong ownership and ability to pivot quickly when necessary.
  • Experience in user growth analytics, user-related strategies, or video analytics is preferred.
  • Curiosity to learn and take the initiative in driving projects.
  • Strong numerical skills, analytical mindset, and problem-solving abilities.
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