E-Business Activation Specialist
2 weeks ago
Somos Nestlé, la compañía de alimentos y bebidas líder en el mundo. Más de 308,000 colaboradores comprometidos con nuestra misión: mejorar la calidad de vida y contribuir a un futuro más saludable. Nuestros valores están enraizados en el respeto: respeto hacia nosotros mismos, respeto hacia los otros, respeto a la diversidad y respeto a nuestro futuro. Estamos presentes en más de 85 países con más de 413 fábricas. Creemos que nuestros colaboradores son nuestro activo más importante, y estamos comprometidos en ofrecerte un ambiente laboral internacional, inclusivo y dinámico con muchas oportunidades.
División: Comunicaciones
Ubicación: La Loma, Ciudad de Panamá.
Resumen de la Posición:
Responsable del desarrollo de soluciones de comunicación digitales y de creación de contenido marcario (gráfico, video, texto, audio) y de e-Content dentro de la ejecución de medios propios de Nestlé, vigilando el cumplimiento de las tareas en tiempo y forma. Apoyará en el desarrollo y creación de assets del programa de CRM de MiNestlé y Recetas Nestlé; además, en conjunto con el CRM Manager, ejecuta los pilares de las estrategias digitales de nuestras marcas hacia los consumidores y garantiza la manera en que el ecosistema digital sea un generador de valor a través del contenido.
Un día en la vida de…
- Apoyar el desarrollo y operación de medios propios de Nestlé CAM, incluyendo: desarrollo de correos, alineación con equipos creativos, y coordinación con equipos internos de marketing (NBS).
- Seguimiento de indicadores principales de las plataformas relacionadas (CRM, Website Analytics).
- Seguimiento de mejores prácticas para websites, CRM y SEO medidos a partir de los indicadores globales de mejores prácticas (BPIs).
- Evaluación de tendencias del consumidor y datos en tiempo real para la optimización constante de contenido.
- Desarrollo, ejecución y actualización de contenido en medios propios.
Que te hará exitoso en la posición…
- Experiencia en marketing (1-2 años).
- Conocimiento y experiencia en ecosistema digital (3-5 años).
- Habilidades en redacción creativa.
- Deseable experiencia con Google Analytics, desarrollo web y herramientas de CRM.
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