Marketing Manager
1 week ago
Daily Duties
- Daily Monitoring of Digital Marketing Campaign Traffic, Flagging to Summit Media of any abnormality of data
- Daily updates to Regional Marketing PH PIC - ad hoc
- Daily updates to Regional Events PH PIC - ad hoc
- Daily checking and feedback of Decks that are in WIP status, which I give inputs, add necessary slides or expound the level of detail presented.
- Daily Leads compilation and cascading to CM and NSM
- Daily PR Mileage compilation and cascading to CM and NSM
- Daily discussion with NSM on important updates such as (Model with Leads Slowdown, stock with High Inventory, Push needed)
- Daily individual updates of MIP Marketing Exec / Progress Report on specific tasks.
- Daily MFA, Leaves/Travel, EDS and PO Checking as needed
- Daily discussion with Regional MM on Branch Marketing movement, to fine tune and align executions to be recommended to the dealers.
- Daily sweep of competitor online pages to familiarize local team on other brand's strategies and campaigns.
Weekly Duties
- Weekly WIP meeting with Regional Marketing
- Weekly Meeting with Summit Media for Campaign Status Report
- MIP Weekly Update Meeting with Boss (as scheduled)
- Event Updates with RMT / RET
- Weekly alignment with Summit on any significant media plan movement needed (Top up, Recalibration of Campaign, Editing of Captions, etc)
- Content Approval from Regional Marketing Team
- Weekly call and check with Dealer GMs/BMs on sales status, marketing support needed, etc.
- Weekly call and check in with EICs and Media Partners, to ensure strong rapport with our industry PR network
- Weekly monitoring of vehicle Lendouts
- Weekly progress report of special tasks (brand partnerships, collaborations, EDM campaigns)
- Weekly coordination with Finance Team to monitor payment release of Vendors for completed projects
- 2x a month Update Report to GCC (Regional Comms Call)
Monthly Duties
- AnP Utilization Report / Upcoming Month A&P Presentation.
- Local Marketing Internal Huddle- Address internal or operational Issues if any - discuss improvement points
- Industry Performance Report (TIV)
- Competitor Offering Report (both Marketing and On-Floor offers)
- Monthly Face to face Dealer Visit
- SAF Filtering and Approval - Discuss Dealer Marketing Plans for upcoming month
- Roadshow Tracking Monitoring Report for Dealers
- Monthly updates to Deputy Head of Country - PUTA (2x a month)
- Review of Targeting and Customer Profiling
- Campaign Materials Sharing to Dealers
- Media Mileage Sharing to Dealers
- Car Club / Subaru Communities Support - ad hoc
- Compliance check with Gov't offices (DTI) for Marketing Communication
- Monthly alignment of actual spend (received invoices) vs anticipated spend (approved campaigns without billing) to be included in CM Report / and Quarterly Presentations
- Monthly drafting of Press Blast (Sales promo campaigns and/or special campaigns for specific models) - to be approved by GCC before dissemination
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