Social Media Manager | WFH, Day shift

Discover your 100% YOU with MicroSourcing

Position: Social Media Manager

Work setup & shift: WFH, Day shift

Why join MicroSourcing?

You'll Have

Competitive Rewards:

Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.

A Collaborative Spirit:

Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony:

Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth:

Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork:

Be part of a company that celebrates diversity and fosters an inclusive culture.

Your Role

As a Social Media Manager, you will:

• Manage and grow Totem's entertainment and creator brands across YouTube, Facebook, and other relevant platforms.
• Execute channel content and monetization strategies to support audience, engagement, revenue, and profitability targets.
• Plan content by analysing available IPs, video assets, historical performance, audience behaviour, and emerging content trends.
• Develop comprehensive video briefs and collaborate with Video Editors to produce engaging, platform-appropriate content.
• Create compelling titles, descriptions, captions, and supporting copy, and brief/review thumbnails to improve discovery and click-through performance.
• Publish content accurately while ensuring metadata, links, tags, playlists, and other publishing elements are complete and optimized.
• Monitor channel monetization and ensure content complies with platform policies and advertiser-friendly requirements.
• Build and nurture engaged communities by monitoring conversations, responding to comments, and identifying audience insights.
• Track channel performance, including revenue, views, watch time, retention, engagement, and click-through rate, and use insights to identify optimization opportunities.
• Contribute to reporting, forecasting, and performance reviews while tracking the impact of content and channel optimizations.
• Stay informed about social trends, audience behaviour, platform updates, and algorithm changes, translating relevant developments into opportunities for channel growth.
• Maintain high standards of accuracy, brand consistency, and editorial quality across published content.
• Coordinate with cross-functional teams and elevate quality, capacity, delivery, or community risks when required.

What You Need

Non-negotiables

• 3+ years of experience in social video, digital publishing, channel management, or a similar role.
• Demonstrated experience managing YouTube and Facebook channels.
• Experience contributing to audience, engagement, or revenue growth across social platforms.
• Strong writing and copywriting skills with excellent attention to detail.
• Strong understanding of content performance analytics and the ability to use data to inform decisions.
• Strong visual judgment and the ability to develop or brief effective thumbnails and content packaging.
• Strong organizational, project-management, and time-management skills.
• Ability to manage multiple channels, deadlines, and competing priorities.

Preferred Skills/expertise

• Experience in entertainment, creator, media, or social-first content environments.
• Knowledge of social video monetization and advertiser-friendly content requirements.
• Experience with content planning, video briefing, publishing workflows, and metadata optimization.
• Experience with community management and audience sentiment monitoring.
• Strong understanding of YouTube, Facebook, and other social platform features, trends, and algorithm changes.
• Proactive, accountable, solutions-focused, and collaborative working style.
• Ability to provide clear and constructive feedback to Video Editors and other creative team members.
• Genuine interest in social-first content, entertainment, creators, and evolving digital platform trends.

Key Performance Indicators

Success In This Role Will Be Demonstrated Through

• Achievement of assigned channel audience, engagement, revenue, and performance objectives.
• Sustainable channel monetization while maintaining compliance with platform and brand requirements.
• Accurate and timely content preparation, review, and publishing.
• Effective titles, thumbnails, descriptions, and copy that support discovery and click-through performance.
• Healthy community engagement and audience sentiment.
• Timely, evidence-based content and channel op