Web Analyst

1 week ago


Manila, National Capital Region, Philippines MCS Philippines Full time

Job Description

The Web Analyst is responsible for executing and coordinating conversion rate optimization and usability tests on our web properties. He/she is expected to analyze and report on the results of the said tests. He/she is required to understand our analytic reports and be able to generate reports as needed.

He/she helps with managing our paid Google Ads and similar advertising platforms.

The Web Analyst is also responsible for performing basic onsite optimization such as editing Page Titles and META tags.

Key Responsibilities:

  • Prepare website performance reports for different teams to aid them in monitoring the performance of their web assets and making business decisions.
  • Conceptualize and execute A/B tests and Personalization projects to help maximize user engagement and conversions.
  • Perform basic SEO optimization such as editing Page Titles and META tags.
Minimum Qualifications
  • At least a Bachelor's/College Degree
  • Experience using any web analytics software to monitor website performance
  • Experience using Adobe Analytics and Adobe Target is an advantage but not required
  • Adaptable to work on multiple projects simultaneously
  • Detail-oriented
  • SEO and Internet Marketing Specialists are welcome to apply

Skills required:

  1. Paid Search Ads
  2. Conversion Rate Optimization
  3. Report Analysis
  4. Onpage Optimization
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