WFH Digital Marketing Specialist
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Job Overview
Our client is looking for a Digital Marketing Specialist (SEO) to establish and scale the digital marketing framework from the ground up for a startup roofing services business launching in Sydney. Serving as the primary marketing function, you will work closely alongside the business owner as a key strategic partner to build processes, execute data-driven campaigns, and take direct ownership of organic and paid growth initiatives.
Schedule
Monday - Friday, 9:00 AM - 5:00 PM AEST, with 1 hour unpaid break (40 work hours per week)
Responsibilities
- Develop and execute SEO strategies to drive organic traffic and improve search rankings for a new market entrant.
- Create and manage a comprehensive content creation strategy aligned with business growth objectives.
- Plan, launch, and optimise pay-per-click advertising campaigns to maximise return on ad spend.
- Oversee marketing personnel, coordinate team efforts, and recruit additional marketing support as the business scales.
- Take ownership of revenue generation through data-driven digital marketing strategies.
- Monitor campaign performance metrics and adjust tactics to meet revenue targets.
- Contribute to overall business strategy beyond marketing, acting as a strategic partner to the business owner.
Requirements
- Proven experience working within or for a digital marketing agency, with demonstrable results in scaling businesses.
- Strong understanding of the Australian market, particularly within the construction or services industry.
- Ability to develop and execute end-to-end marketing strategies independently in a startup environment.
- High level of accountability and comfort with being directly responsible for revenue outcomes.
- Strong analytical skills with the ability to translate data into actionable growth strategies.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage
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