Marketing and Communications Director

4 days ago


Manila, National Capital Region, Philippines Anchor Land Holdings Inc. Full time

Job Duties and Responsibilities:


• Developing and implementing a marketing strategy to drive the business forward


• Analyzing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends


• Adjusting the marketing plan in light of the above and formulating unique insights to better understand the consumer and contribute towards the overall business strategy


• Providing tools and materials for the effective functioning of the sales team


• Advising on the development of the corporate brand


• Identifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company's marketing efforts


• Overseeing the management of annual marketing budgets


• Building strong relationships with managers across the business


• Delivering an overview of all marketing activities aiming to drive awareness and sales – ranging from digital, print, media and social media to market research and direct marketing


• Overseeing coordination with external agencies


• Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources


• Marketing and brand strategy development to raise brand reputation and recognition


• Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels


• Market analysis and evaluation of marketing campaigns


• Ensuring that marketing initiatives are effective, proactive and engaging


• Communicating marketing goals effectively, both within the team and the wider business


• Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result


• Creating best practices and using insights to develop and implement marketing plans across the business

Qualifications:


• Bachelor's degree in Marketing, Communication, Business or related fields; Master's Degree is a plus.


• Proven experience as a Marketing Director orManager, or in a similar senior marketing leadership role.


• Outstanding communication, presentation, and leadership skills


• In-depth knowledge of market research


• Excellent organizational and time management skills


• Sharp analytical and problem-solving skills.

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