Marketing and Communications Director
4 days ago
Job Duties and Responsibilities:
• Developing and implementing a marketing strategy to drive the business forward
• Analyzing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends
• Adjusting the marketing plan in light of the above and formulating unique insights to better understand the consumer and contribute towards the overall business strategy
• Providing tools and materials for the effective functioning of the sales team
• Advising on the development of the corporate brand
• Identifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company's marketing efforts
• Overseeing the management of annual marketing budgets
• Building strong relationships with managers across the business
• Delivering an overview of all marketing activities aiming to drive awareness and sales – ranging from digital, print, media and social media to market research and direct marketing
• Overseeing coordination with external agencies
• Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources
• Marketing and brand strategy development to raise brand reputation and recognition
• Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels
• Market analysis and evaluation of marketing campaigns
• Ensuring that marketing initiatives are effective, proactive and engaging
• Communicating marketing goals effectively, both within the team and the wider business
• Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result
• Creating best practices and using insights to develop and implement marketing plans across the business
Qualifications:
• Bachelor's degree in Marketing, Communication, Business or related fields; Master's Degree is a plus.
• Proven experience as a Marketing Director orManager, or in a similar senior marketing leadership role.
• Outstanding communication, presentation, and leadership skills
• In-depth knowledge of market research
• Excellent organizational and time management skills
• Sharp analytical and problem-solving skills.
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