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Marketing Automation Executive- Fixed term Contract

1 month ago

Manila, National Capital Region, Philippines The Financial Times Ltd Full time
Marketing Automation Executive- Fixed term Contract

Manila

About Us:

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It's the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It's a job that's never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace:

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

About the role:

The Marketing Automation Executive role will join the CRG Customer relationships marketing team. Reporting into the Head of Marketing automation, the role will be responsible for crafting, developing, optimizing and reporting on marketing campaigns.

  • Support the development of campaign flows to successfully move readers through the customer journey - from nurture to convert to engage to retain.
  • Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs.
  • Serve as technical support for campaign issues.
  • Contribute to best practice adding to the team's knowledge share.
  • Create and maintain closed-loop marketing reports to understand marketing program and channel performance.
  • Work with the marketing team to plan, execute, and measure quarterly AB tests to drive continued performance, improve customer engagement and acquisition or retention.
  • Ensure best deliverability practices by building, testing and monitoring sent emails, ensuring that they function correctly across all major email clients and devices.
  • Deliver regular comprehensive reporting on campaign performance, identifying opportunities to optimise performance.

Required Skills:

  • One or more years of experience in a marketing automation role.
  • Experience in marketing automation including nurture, segmentation and program reporting.
  • Experience with A/B and multivariate experiments.
  • Knowledge of best in class deliverability practices.
  • Must be proactive and be able to operate with limited supervision from line manager.
  • A team player, who is a strong, confident communicator and collaborator.
  • Ability to think creatively, ask questions and test ideas.
  • Knowledge of GDPR and impact on Marketing and Communications globally.

Organisational Interlocks:

  • Marketing automation teams.
  • Customer relationship marketing team.
  • Performance marketing.

Success Metrics:

  • Open Rate.
  • Click Through Rate.

Preferred Skills:

  • Experience with Bloomreach.
  • A graduate with a degree ideally in Marketing, Digital Marketing, or a related field.
  • Marketo certified.
  • Google Analytics.
  • An understanding of Customer Relationship Marketing (CRM).
  • Proven experience in optimising landing pages and user funnels.

What's in it for you? Our Benefits:

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), health coverage (medical, dental & vision insurance), 401k and company match, enhanced family leave packages, and Giving Back opportunities. Full details of our benefits can be found here.

Further Information:

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.

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