Senior Copywriter

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About the Company

Join a leading retail powerhouse with a strong presence in the industry, known for its diverse portfolio of brands, innovative marketing strategies, and commitment to delivering exceptional customer experiences. With a dynamic and fast-paced work environment, the company continuously sets new benchmarks in the retail landscape.

Job Overview

We are looking for a Senior Copywriter with a passion for creative storytelling, lifestyle writing, and compelling copywriting. In this role, you will craft engaging content that enhances brand identity, drives customer engagement, and supports marketing campaigns. You will collaborate closely with cross-functional teams to develop impactful messaging across various platforms, including digital, print, and in-store materials.

Key Responsibilities

• Develop creative and engaging copy for marketing campaigns, product launches, and brand initiatives.
• Craft lifestyle content that resonates with diverse audiences, ensuring alignment with the company's brand voice and identity.
• Write compelling copy for digital platforms, including websites, social media, email marketing, and e-commerce channels.
• Collaborate with designers, marketing teams, and other stakeholders to create seamless and effective messaging.
• Ensure consistency in tone, voice, and messaging across all marketing materials.
• Research industry trends and consumer insights to create relevant and innovative content.
• Edit and proofread content to maintain high standards of quality and accuracy.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• Proven experience in copywriting, creative writing, or lifestyle content creation—progressive experience is a plus.
• Strong portfolio showcasing creative storytelling and brand messaging expertise.
• Excellent command of English with outstanding writing, editing, and proofreading skills.
• Ability to adapt tone and style based on different target audiences and platforms.
• Experience in retail, fashion, beauty, or lifestyle industries is an advantage.
• Ability to thrive in a fast-paced, onsite work environment and manage multiple projects simultaneously.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Art/Creative, Public Relations, and Writing/Editing

Industries

Advertising Services, Retail, and Technology, Information and Media

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