Social Media Supervisor

Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia's growth from mill to meal.

We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.

At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.

Reporting to the Marketing Manager, the Social Media Supervisor will play a pivotal role in enhancing our brand's online presence, fostering engagement with our target audience, and driving business growth through strategic social media initiatives. The role will be responsible for developing and executing comprehensive social media strategies across multiple platforms, creating engaging content, fostering community engagement, managing influencer partnerships, analyzing performance metrics, and collaborating with cross-functional teams to ensure alignment with broader marketing objectives.

Key Duties and Responsibilities

• Lead the ideation and development of the company's social media campaigns, including creative strategy, targeting, and budgeting.
• Develop and implement a comprehensive social media strategy aligned with marketing objectives and brand identity.
• Take charge of the social calendar and oversee the management of all digital channels (including updates, design, user experience, and community management).

Content Creation

• Create compelling and visually appealing content for various social media platforms, including Instagram, Facebook, TikTok, and others.
• Develop graphics, photos, videos, and written content showcasing our products, services, and brand values.
• Oversee the production of content for social media assets and materials (web, print/virtual, video).

Community Engagement

• Foster and maintain an active and engaged social media community.
• Cultivate an active and thriving social media presence across relevant channels (Instagram, Facebook, TikTok, etc.).

Influencer Marketing

• Collaborate with influencers and brand ambassadors to amplify brand messaging and reach new audiences.
• Identify and engage with influencers who align with our brand values and target audience.

Social Media Advertising

• Develop and manage paid social media campaigns to increase brand awareness, drive traffic, and achieve marketing goals.
• Monitor ad performance, optimize campaigns, and provide regular performance reports.

Social Media Analytics

• Analyze social media metrics and data to measure the success of campaigns and strategies.
• Use insights to make data-driven decisions and continuously improve performance.

Trend Monitoring

• Stay up-to-date with social media trends, algorithm changes, and best practices in the animal feeds and pet food industry.
• Apply new trends and innovations to enhance our social media presence.

Cross-Functional Collaboration

• Work closely with the digital solutions, design, and content teams to ensure a cohesive brand message across all marketing channels.
• Coordinate social media efforts with broader marketing campaigns.

Qualifications

Education:

• Bachelor's degree in Marketing, Communications, or a related field.
• Relevant certifications in social media marketing are a plus.

Experience:

• Proven experience (minimum 3 years) in social media management, preferably in the agribusiness and pet food industry or related fields.
• In-depth knowledge of social media platforms, algorithms, and best practices for organic and paid social media marketing.
• Proficiency in content creation tools and software, such as Adobe Creative Suite and social media scheduling platforms.
• Strong written and visual communication skills, with an eye for detail and design aesthetics.
• Experience in analyzing social media metrics and using insights to drive performance improvements.
• Familiarity with influencer marketing and the ability to identify and engage with relevant influencers.
• Excellent time management and organizational skills, with the ability to handle multiple projects and meet deadlines.
• Creative thinker and problem solver with a proactive approach to social media strategy.
• A collaborative and team-oriented mindset, with the ability to work effectively with cross-functional teams.

Additional Information

We at Aboitiz are strongly motivated individuals who like to get things done and who live out our culture to deliver our brand promise every time, anytime. We are A-people, driven to excel in everything we do We are not afraid of new challenges. We are driven to lead just as we thrive with teamwork. We celebrate successes and cheer for each other's accomplishments. We provide great client service because we are driven to serve A-people take responsible action and display personal discipline, integrity and pride in being part of a conglomerate with a trusted name in business.

Are you an A-person? You will be at home with us.

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