Product & Pricing Manager - Hybrid Makati - 150K

Job Openings Product & Pricing Manager - Hybrid Makati - 150K

The Product Manager is responsible for developing, planning, and executing brand marketing strategies and programs to help the company build affinity and preference among its consumers.

• Be the subject matter expert regarding the product, its purpose in the overall portfolio, relevance to the target customers' needs, effective positioning, and strategic pricing. Manage a suitable product portfolio that addresses market needs while meeting the company's desired margins.
• Support the company in increasing sales, solidifying market share, and improving profitability.
• Deliver target brand growth by collaborating with the regional office and core internal parties (such as Sales, Marketing, Supply Chain) to: (a) ensure preparedness for product phase-out and/or new product launch; (b) maintain a viable product mix; (c) monitor product performance & market acceptability; and (d) craft creative positioning and pricing strategies.
• Continuously gather and analyze market information relating to product positioning and pricing, ensuring effective market-based segmentation. Formulate brand strategic plans which include but are not limited to: (1) strengthening brand image, (2) creating brand preference, (3) enhancing overall customer experience, and (4) end-consumer promotions in support of sales.
• Work closely with the Trade Marketing Manager to ensure a strategic positioning matrix and setting of price benchmarks vis-à-vis competitor brands, creating a comprehensive marketing strategy relevant to both consumers and business partners.
• Manage the product portfolio for consumer (i.e., passenger radial, light vehicle radial) and commercial (truck and bus radial) portions of the business in coordination with Sales.
• Coordinate with Finance to assess the financial effectiveness of pricing actions, considering the impact on customer profitability. Maintain and regularly monitor a pricing database for historical reference.
• Spearhead the ideation and implementation of brand-building activities such as events & activations, advertisements, end-consumer promotions, and brand partnerships.
• Be the Brand Champion, ensuring accurate and consistent brand representation across all platforms and channels based on brand guidelines and standards.
• Analyze consumer needs & behavior in cooperation with the Sales Manager & Trade Marketing Manager to ensure relevance and effectiveness of the product mix, end-consumer promotions, and consumer-centric trade programs.
• Work with communication partners to develop creative campaigns that motivate consumers to prefer the brand, and with promotions agency partners (advertising, events, digital, and PR) to develop & implement activities that drive consumer preference.
• Ensure branding & communications strategies remain relevant and effective via key performance metrics (e.g., analytics from digital assets such as Facebook/Instagram; event/activity turnout via post-event analyses; feedback from end-consumers on promotions).
• Responsible for events execution, direct marketing/direct mail, public/media relations, CSR Programs, and other social activities.
• Represent the brand in various social activities hosted by media friends, business partners, and others, in cooperation with the Senior Marketing Manager.
• Handle other tasks assigned by the immediate superior from time to time.

Qualifications:

• Bachelor's degree, preferably in business administration or a related field. Minimum 5 to 7 years in a relevant role; experience in cost accounting/knowledge in financial analysis is a must.
• Knowledge in market analysis, financial analysis, customer relations, budget management, needs analysis, strategic planning, and brand positioning is preferred. Knowledge of pricing methods and practices.
• Strong problem-solving skills.
• High level of personal and professional credibility.
• Good communication and presentation skills, with strong collaboration and influencing skills to effectively deal with multiple global, regional, and market executive teams and employees.
• Proven ability for strategic analysis/thinking, product commercialization process, and consumer lifecycle marketing.
• Strong self-leadership skills.
• Strong project management capabilities.
• Leadership and people-management skills to develop a high-performing marketing organization.
• Experience in the tire and/or automotive industry is an advantage.

Hiring Process: Paper Screening, AVP - HR & Admin Interview, Sr. Marketing Manager Interview, then last VP - Operations Interview.

Hiring Timeline: ASAP

Work Set-up: Hybrid (1 wfh/week)

Work Schedule: M-F 9am-5pm (7 hrs work + 1 break)

Benefits: HMO, 18 days leave credit (can be utilized either SL or VL), Birthday Gifts, 14th and 15th Month (Performance Based), Car Plan/Company Issued Vehicle (With fleet card), Free Parking, Medical Consultation (In-house Nurse and Doctor).