Performance Marketing Analyst

2 weeks ago

Makati, Philippines Upcap Full time

Plan and implement digital ad campaigns across major platforms for e-commerce clients, manage budgets, and performance report. Your Role Key responsibilities include: Plan and implement Google, Facebook, Lazada, Shopee, Zalora, and TikTok in-platform solutions ad campaigns for clients’ e-commerce stores to drive quality traffic and conversion, and report results on a weekly and monthly basis. Work closely with internal departments (Client Success Management, Creatives, Copywriting) and external parties (clients, marketplaces, third-party agencies) to achieve performance marketing targets and troubleshoot and resolve business issues. Formulate performance marketing recommendations on budget splits, channels to activate, ad performance projections, and manage daily and monthly budgets to meet clients’ objectives. Develop KPIs to measure the effectiveness of digital marketing strategies implemented and ensure alignment with store goals and objectives. Create the brand’s monthly media plan based on budget and planned campaigns. Issue quarterly cost estimates to document the budget to be used and ensure the client is aware of the investment. Execute ad campaigns, monitor progress against KPIs, analyze data, and provide weekly and monthly reports with actionable insights and recommendations for improving and optimizing performance. Present analysis and recommendations to key stakeholders, both client-side and internally. Ensure regular reviews are carried out with clients to ensure their needs are being met, excellent customer service is achieved and develop future improvements/services for customers. About You The ideal candidate will have: 0-1 year experience as a performance marketing analyst in an ad agency or e-commerce enabler. Internship experience in an advertising agency is accepted. Proficient in hands‑on campaign management experience in digital media platforms such as Facebook, Google, Instagram, and in-platform solutions. Proficient in Microsoft Office (especially in Excel and PowerPoint) and Google Suite. Proactive and have a problem‑solving attitude. Client‑facing abilities. Analytical, data‑driven mindset. Self‑starter with high interpersonal skills. Ability to work in a HYBRID work setup. Benefits Competitive salary Hybrid work setup Health insurance Paid time off Opportunities for performance bonuses Employee wellness programs Access to company events and activities Training & Development On‑the‑job training and mentorship from experienced team members Access to professional development programs and digital marketing certifications Regular feedback and performance reviews Career Progression Opportunity to advance to senior performance marketing roles or specialize in digital strategy, analytics, or client management within the company Clear pathways for promotion based on performance and skill development How to Apply Submit your application through the provided form, ensuring all required documents and information are included. Click the "Apply on employer site" button on this page. "This job may close before the stated closing date, you are encouraged to apply as soon as possible." #J-18808-Ljbffr

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