Google Adwords Specialist

15 hours ago

Quezon City, Philippines Sana Search International Full time

Overview

Job description: Google Ads Specialist.
Position: Google Ads Specialist.
Department: Digital Marketing.
Location: Gurugram.
Shift: Night Shift.
Working: 5 days.
Salary: Best in industry
Experience: 1 Year +

Responsibilities
  • Campaign Management
    • Plan, set up, and manage Google Ads campaigns, including Search, Display, Shopping, and YouTube ads.
    • Optimize existing campaigns to maximize performance, focusing on ROI and key performance indicators (KPIs).
    • Conduct thorough keyword research and develop effective keyword strategies.
    • Monitor and adjust bidding strategies to meet budget and performance goals.
  • Performance Analysis & Reporting
    • Analyze campaign performance data and generate comprehensive reports on key metrics such as clicks, conversions, and cost-per-click (CPC).
    • Identify trends and insights from data to continuously improve ad performance.
    • Provide recommendations for optimization and adjustments to meet client or business goals.
  • Ad Copy & Creative Development
    • Develop and test compelling ad copy to ensure relevance and engagement with target audiences.
    • Collaborate with the creative team to produce high-quality landing pages, banners, and other ad creatives.
  • A/B Testing & Optimization
    • Run A/B tests for ads, landing pages, and bidding strategies to improve ad effectiveness.
    • Optimize campaigns based on performance, continuously testing new strategies, keywords, and creative formats.
  • Budget Management
    • Effectively allocate and manage campaign budgets to maximize the performance of Google Ads campaigns.
    • Monitor daily and monthly budgets to ensure proper spend allocation and avoid overspending.
  • Collaboration & Communication
    • Work closely with the marketing and analytics teams to align Google Ads strategies with overall business goals.
    • Communicate campaign performance and results to stakeholders, offering actionable insights.
Requirements
  • Proven experience managing Google Ads campaigns with a focus on paid search and display advertising.
  • Google Ads certification (preferred).
  • Strong understanding of Google Ads platform, including keyword research, ad copy creation, and performance tracking.
  • Proficiency in Google Analytics and other web analytics tools.
  • Ability to analyze data and draw actionable insights to improve campaign performance.
  • Excellent written and verbal communication skills.
  • Detail-oriented, with the ability to manage multiple campaigns simultaneously.
Preferred Skills
  • Experience with Google Shopping and YouTube ads.
  • Familiarity with other paid advertising platforms such as Bing Ads or Facebook Ads.
  • Strong understanding of SEO principles and how they relate to paid search advertising.
Education & Experience
  • Bachelor\'s degree in Marketing, Advertising, Business, or a related field (preferred).
  • 1 year+ to years of experience managing Google Ads campaigns.
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