PR & Events Officer
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About the role
We are looking for a dynamic and well-connected PR & Events Officer who can manage PR initiatives, events, KOL/influencer partnerships, media relations, and multimedia content.
The ideal candidate is a strong networker with established KOL and media connections , has excellent communication and presentation skills, and is proficient in Canva and Adobe creative programs .
Key Duties and Responsibilities:
- Develop and execute PR, media, KOL, influencer, and event strategies for the company’s brands.
- Build and maintain strong relationships with KOLs, influencers, media personalities, editors, journalists, PR partners, and industry contacts .
- Secure media features, PR opportunities, influencer collaborations, product placements, and partnerships.
- Manage KOL/media invitations, PR kits, product seeding, gifting, and follow-ups .
- Plan and execute brand launches, workshops, masterclasses, influencer events, media events, and mall activations .
- Coordinate venues, suppliers, guest lists, invitations, program flow, event materials, and documentation.
- Maintain an updated KOL, influencer, and media database .
- Create multimedia and marketing materials using Canva and Adobe Creative Suite .
- Produce/edit social media graphics, short-form videos, reels, presentations, invitations, event materials, and other digital content .
- Assist with photography, videography, video editing, and event documentation.
- Host and support livestreaming specifically during Double-Digit (DD) and Payday (PD) campaigns, as needed.
- Present products confidently on camera and engage audiences during campaign livestreams.
- Coordinate closely with the Marketing, Ecommerce, Sales, and Retail teams.
- Prepare PR, KOL, event, and campaign performance reports.
Qualifications and Requirements:
- Bachelor’s degree in Marketing, Communications, Public Relations, Multimedia Arts, Advertising, or related field .
- Preferably 2-4 years of experience in PR, events, influencer marketing, media, beauty, lifestyle, retail, or FMCG.
- Strong KOL, influencer, and media connections are highly preferred.
- Proficient in Canva and Adobe Creative Suite , particularly Photoshop, Illustrator, and/or Premiere Pro.
- Knowledge of CapCut, Lightroom, OBS, or other multimedia/livestreaming tools is an advantage.
- Strong graphic design, basic video editing, and content creation skills.
- Confident in hosting, presenting, and appearing on camera .
- Excellent written and verbal communication skills in English and Filipino.
- Strong networking, negotiation, and relationship-management skills.
- Creative, organized, resourceful, proactive, and able to handle multiple projects simultaneously.
- Willing to support events and DD/PD livestream campaigns that may occasionally fall outside regular working hours.
Ideal Candidate
A creative PR and events professional who is both well-connected and hands-on — someone who can confidently communicate with KOLs and media, execute events, create quality multimedia materials using Canva and Adobe , and represent the brand on camera during key DD and PD livestream campaigns.
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