CRM Executive
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The CRM Executive / CRM Officer is responsible for driving customer engagement, retention, and lifetime value through the management of the brand’s customer relationship management (CRM) initiatives. This role supports the execution of customer lifecycle campaigns, loyalty programs, membership initiatives, customer segmentation, and personalization strategies across digital channels. The position will work closely with Regional CRM teams, Marketing, E-Commerce, Customer Service, IT, and external agencies to enhance customer experience, increase customer retention, and support revenue growth through data-driven CRM activities.
Key Responsibilities
- CRM Campaign Management
- Customer Lifecycle Management
- Loyalty Program Management
- Customer Segmentation & Personalization
- Customer Database Management
- Marketing Automation & CRM Platforms
- Analytics & Reporting
- Cross-Functional Stakeholder Management
- Continuous Improvement
JOB QUALIFICATIONS:
- Bachelor's Degree in Marketing, Business Administration, Communications, Data Analytics, E-Commerce, or related degrees
- 5 years of experience in CRM, Digital Marketing, Loyalty Marketing, E-Commerce, or Customer Engagement.
- Experience with customer lifecycle marketing preferred.
- Experience in retail, sportswear, fashion, or consumer goods industries is advantageous.
Technical Skills
CRM & Marketing Tools
- Salesforce Marketing Cloud
- Salesforce Data Cloud
- Salesforce Loyalty Cloud
- Salesforce CRM
- Marketing Automation Platforms
- Customer Data Platforms (CDP)
Analytics Tools
- Microsoft Excel (Advanced)
- Google Analytics
- Looker Studio
- Power BI (preferred)
Additional Skills
- Audience Segmentation
- Email Marketing
- Marketing Automation
- Campaign Management
- A/B Testing
- Customer Journey Mapping
- Loyalty Program Management
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