B2B SaaS Customer Marketing Campaign Lead

4 weeks ago

manila, metro manila, Philippines MicroSourcing Full-time ₱2 Contract

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Discover your 100% YOU with MicroSourcing
Position: Customer Marketing Campaign Manager
Work setup & shift: WFH and Night shift
Why join MicroSourcing?
You'll Have

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role
Customer Advocacy

Expand Mend.ios presence on platforms like G2 and Gartner Peer Insights by running coordinated outreach programs.
Work closely with Customer Success Team and Product Marketing to uncover strong customer use cases and turn them into stories, case studies, testimonials, and other advocacy assets.
Maintain reporting on key advocacy indicators, including review volume, webinar program participation, and overall impact.
Partner with Design, Social, and Content teams to transform customer stories into compelling materials for campaigns.

Communications & Campaign Execution

Support the planning and delivery of recurring customer-facing programs such as monthly webinars—including promotional campaigns, registration management, and follow-up workflows.
Manage timelines, QA processes, and campaign analytics to ensure high-quality execution.
Use performance data to refine messaging, targeting, and overall program effectiveness.

What You Need

Solid understanding of B2B SaaS marketing and customer engagement principles; experience in the developer tools or security space is a plus.
Hands-on background in customer marketing, lifecycle programs, advocacy initiatives, or campaign execution.
Proficiency with CRM and marketing automation systems such as Salesforce, Marketo, BrightTalk webinar platform
Strong communication abilities, especially when working with cross-functional teams.
Comfortable assessing data, drawing insights, and using findings to guide decisions.
Strong organizational skills and the ability to manage multiple projects at once.

Competencies/Personality Traits

Highly organized and methodical in managing processes.
Strong interpersonal skills and the ability to build trust with internal teams and customers.
Self-starter with a proactive mindset and a drive to solve problems.
Collaborative and adaptable in a fast-paced environment.
Curious and analytical, with a willingness to experiment and iterate.
Creative approach to storytelling and customer engagement.

Prior Experience

5+ years of experience in customer marketing, advocacy, campaign execution, webinar management in a B2B SaaS setting.
Exposure to advocacy tools (e.g., G2, Gartner Peer Insights, Influitive) is beneficial.
Proven track record of managing customer-facing programs and delivering measurable results.
Experience partnering with Customer Success and Sales teams.

About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%
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B2B SaaS Customer Marketing Campaign Lead

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