Performance Marketing Specialist
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Job Description
We are looking for a results-driven Performance Marketing Specialist to plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms. The ideal candidate has a strong understanding of paid media strategies, campaign analytics, lead generation, and conversion rate optimization.
Key Responsibilities
Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads (Search, Display, and Retargeting), and LinkedIn Ads.
Monitor daily campaign performance, manage advertising budgets, and optimize bids to achieve campaign objectives.
Conduct A/B testing on target audiences, ad copy, creatives, and promotional offers to improve campaign effectiveness.
Develop and manage retargeting and lookalike audiences to improve lead generation and conversion rates.
Prepare weekly performance reports highlighting campaign results, key insights, and recommended optimization strategies.
Collaborate with content specialists and graphic designers to develop and improve advertising creatives based on campaign performance data.
Coordinate with web specialists to provide recommendations for landing page improvements and conversion rate optimization.
Analyze campaign metrics and implement data-driven strategies to improve marketing performance and maximize return on advertising spend.
Qualifications
Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field is preferred.
Relevant experience in performance marketing, digital advertising, paid media, or lead generation is an advantage.
Knowledge of Meta Ads Manager, Google Ads, and LinkedIn Ads.
Experience with campaign analytics, audience targeting, retargeting, and A/B testing.
Ability to interpret marketing data and translate insights into actionable strategies.
Strong analytical, problem-solving, and organizational skills.
Good written and verbal communication skills.
Ability to collaborate effectively with cross-functional teams and meet performance targets.
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