Instagram Content Creator
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Job Summary
Beautiful travel deserves a feed that feels like a brochure from a boutique agency, and a creative Social Media Manager will build one for our Instagram in the luxury travel space. You will turn our photos and videos into polished posts, reels, and stories, write captions in a refined boutique travel voice, and engage with our growing community. The role is designed to expand over time into broader administrative support, so we want someone organized, polished, and eager to grow with us.
Key Responsibilities
- Create and schedule Instagram posts, reels, and stories with our brand kit and Canva templates
- Turn raw photos and videos into polished, on-brand content
- Write captions, hashtags, and descriptions in a boutique luxury travel voice
- Answer comments and direct messages to build and nurture our community
- Keep the content feed consistent, visually cohesive, and in line with our brand
- Track post performance and suggest improvements to grow reach and engagement
- As the role grows, manage email and calendar, and keep CRM records current
- As the role grows, handle client follow-ups from a dedicated work email and make light website content updates
Mandatory Skills
- Proven experience managing Instagram content, including posts, reels, and stories
- Strong proficiency in Canva, including working from existing templates and brand kits
- Excellent copywriting skills, with the ability to match a polished, luxury brand voice
- Experience editing and repurposing photos and short-form video
- Experience with content scheduling tools
- Experience handling community engagement, including comments and DMs
- Careful about quality, quick to respond, and self-reliant in a remote setup
- Strong communication skills
Preferred Skills
- Experience in travel, hospitality, luxury, or lifestyle content
- Experience with video editing tools such as CapCut or similar
- Familiarity with email and calendar management and CRM tools
- Basic experience updating website content (e.g., WordPress, Squarespace, or similar)
- Understanding of Instagram analytics and hashtag strategy
- Can keep several projects in motion at the same time without letting any stall
Why Join Us
Come in at the very start of a new luxury travel brand and help shape its voice and presence. You will work directly with the owner, have room to bring your own creative ideas, and watch your responsibilities grow with the business. If you love beautiful content and want a role with real growth potential, we would love to hear from you.
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