Creative Operations Specialist

Compensation: AUD $1,500/month + performance bonuses (up to approximately AUD $2,125 OTE)

The Mission

Creative Operations Specialist

Company: Australian Marketing Agency

Location: Remote - Philippines preferred

Type: Full-time Independent Contractor

Compensation: AUD $1,500/month + performance bonuses (up to approximately AUD $2,125 OTE)

The Mission

Help us scale our clinic marketing operations by combining creative thinking, strong execution, and AI-powered systems.

Your role is to keep the creative and operational side of the business running smoothly. You'll research winning advertisements, develop new creative angles and scripts, coordinate with video editors, manage client onboarding processes, and use AI and automation tools to improve how we operate.

We're looking for someone who doesn't just complete assigned tasks but actively looks for ways to make things better, faster, and more efficient.

You will work directly with Maathu and become an important part of the company's day-to-day operations as we scale to 40+ clinics.

Core Responsibilities1. Creative Strategy & Ad Production

This is one of the most important parts of the role.

• Research winning Meta ads, competitors, industry trends, and successful creative strategies.
• Identify new advertising angles, hooks, concepts, and formats that could work for our clinic clients.
• Write ad scripts, headlines, hooks, and creative briefs.
• Develop new variations of existing winning advertisements.
• Use AI tools to brainstorm creative concepts, improve scripts, and speed up research.
• Coordinate with video editors to ensure creatives are produced according to the brief.
• Review and quality-check editor deliverables before they are sent for approval or launched.
• Identify creative fatigue and recommend new content or advertising angles.
• Request additional footage and content from clinics when needed.

The goal: Keep our advertising creative fresh, relevant, and continuously improving.

2. Operations & Client Onboarding

You'll help manage the operational backend that keeps new clinics moving from signed contract to live campaigns.

• Follow our existing onboarding SOPs and workflows through Clinic Ops.
• Set up clinic Slack channels, Google Drive folders, GoHighLevel sub-accounts, and booking calendars.
• Implement existing GHL snapshots, workflows, and automations by following our documentation.
• Connect Meta lead forms to the appropriate GHL workflows.
• Test booking calendars, lead forms, landing pages, and follow-up sequences.
• Coordinate with clinics to collect required information, footage, and approvals.
• Keep onboarding boards, daily trackers, and spreadsheets updated.
• Monitor task deadlines and ensure nothing falls through the cracks.
• Perform quality checks to catch errors before anything reaches a client.

The goal: Get every new clinic from signed contract to live campaigns within seven days, with accurate and organized execution.

3. AI, Automation & Systems Improvement

We want someone who is comfortable using technology and excited about finding better ways to work.

• Use ChatGPT, Claude, and other AI tools to improve daily workflows.
• Identify repetitive administrative tasks that could be automated.
• Help build and improve automations using tools such as GoHighLevel, Make, Zapier, or similar platforms.
• Find opportunities to simplify existing processes and reduce manual work.
• Help document new processes through SOPs and Loom recordings.
• Suggest improvements to our internal systems, templates, and workflows.
• Assist with building AI-powered tools and processes as the business grows.

You don't need to be an advanced automation developer, but you should be tech-savvy, curious, and comfortable learning new tools.

4. Meta Ads Management (Trainable)

You will also support the operational side of Meta advertising.

• Upload and organize advertisements in Meta Ads Manager.
• Follow existing SOPs to implement campaign changes.
• Check campaign details, budgets, links, targeting, and creative assets.
• Monitor performance trackers and flag campaigns that need attention.
• Coordinate creative refreshes when campaigns start underperforming.

Important: You do not need to be an experienced media buyer. We have existing SOPs and will train you on our Meta Ads processes. A willingness to learn and develop this skill is much more important than previous hands-on media buying experience.

5. Clien