Communications Associate Manager Audience
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Key Responsibilities
Editorial Planning & Content Strategy
- Lead the review and delivery of high-impact communications across channels, ensuring alignment with business objectives, audience needs, and People Engagement standards.
- Serve as a trusted advisor to business partners and stakeholders on content strategy, messaging architecture, storytelling, and communication effectiveness.
- Provide editorial leadership by establishing quality standards, coaching contributors, and ensuring consistency and excellence across communication outputs.
Audience Strategy & Communications Planning
- Assess People Engagement Communications Hub submissions for appropriate channel selection, audience targeting, and timing.
- Provide strategic recommendations to business partners on communication plans, audience approaches, sequencing, and channel optimization.
- Lead resolution of complex scheduling conflicts, balancing competing priorities and enterprise-wide communication objectives.
- Drive adoption of audience-first planning principles and influence stakeholders toward data-informed communications decisions.
- Identify opportunities to improve content quality, production efficiency, governance, and audience experience.
Analytics & Insights
- Collect, interpret, and analyze communications data and analytics to gauge communication effectiveness.
- Translate complex metrics, trends, and audience insights into actionable recommendations for stakeholders and leadership.
- Develop and present strategic analyses, performance narratives, and communications effectiveness assessments to support decision-making.
- Empower People Engagement Business Partners to make data-driven decisions leveraging reporting tools.
- Identify opportunities to enhance measurement frameworks, reporting methodologies, and insights capabilities.
Leadership & Collaboration
- Build strong relationships with stakeholders and serve as a trusted communications advisor across teams and functions.
- Coach and mentor junior team members and peers, sharing expertise and helping build broader team capabilities.
- Collaborate with stakeholders to gain alignment on communications strategies, priorities, and approaches.
Must Have
- Minimum 6-8 years of experience in communications, employee engagement, journalism, content strategy, public relations, marketing communications, or related fields
- Self-starter with ability to work independently.
- Demonstrated ability to lead complex, global communications initiatives and manage multiple priorities simultaneously.
- Proven experience advising stakeholders and navigating complex organizational environments.
- Strong written and verbal communication skills.
- Excellent organizational and project management skills.
- Excellent customer service skills.
- Critical thinking and problem-solving skills.
- Tech-savvy and comfortable with data and analytics.
- Experience working in a virtual/global team setting.
- Strong executive presence and ability to influence decisions through strategic communications expertise.
- Ability to connect disparate information, identify patterns and trends, and translate insights into strategic recommendations.
Good to Have
- Ability to quickly build relationships, establish professional networks, and collaborate cross-functionally.
- Agile mindset that enjoys different types of work and can easily flex between varied assignments.
- Experience developing processes, standards, governance approaches, or operational improvements.
- Experience in Adobe Creative Suite.
- Experience leading teams, mentoring others, or serving as a functional lead.
- Experience with communications measurement frameworks, audience strategy, behavioral insights, and engagement analytics.
- Experience supporting enterprise transformation, organizational change, or large-scale strategic programs.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatc