Digital Marketing Specialist

9 hours ago
taguig, metro manila, Philippines Hexaware Technologies Phil. Branch Full-time ₱670,000 Contract

The Digital Marketing Specialist strengthens the client's market presence through organic social media, Meta advertising, SEO, GEO, and WordPress content management

Job Responsibilities:

Digital Advertising

  • Plan, build, and manage ad campaigns on Google and Microsoft Ads

  • Conduct targeting, keyword research, bidding, and audience segmentation

  • Write and test ad copy; brief creatives to designers

  • Monitor and optimize campaigns for CTR, CPA, CPL, and ROAS

  • Report weekly performance metrics and suggest improvements

  • Stay updated on platform changes and advertising trends

Conversion Rate Optimization (CRO)

  • Track and improve landing page and funnel conversion performance

  • Identify friction points using tools like GA4, VWO, or Microsoft Clarity

  • Plan and run A/B tests on landing pages, CTAs, forms, and layouts

  • Collaborate with the Web Dev and UX team on implementation

  • Document results and present actionable insights

Analytics & Marketing Insights

  • Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics

  • Analyze trends across ads, email, SEO, and social campaigns

  • Investigate performance drops or anomalies and surface insights

  • Work with CRM/Data team to track lead sources and quality

  • Recommend tracking improvements in GA4, UTM usage, and event tagging

(Optional) Campaign & Competitor Intelligence

  • Monitor competitor advertising trends, offers, keywords, and creative

  • Share monthly insight snapshots with marketing and product teams

  • Track VET sector market trends that may inform campaign strategy

ESSENTIAL – you must possess these skills:

  • 3+ years of experience in Google and/or Microsoft Ads (Search, Display, Retargeting)

  • Hands on experience in managing ecom platforms and managing SEM campaigns to drive traffic to the ecom platform.

  • Strong analytical skills and performance tracking mindset

  • Experience running A/B tests using VWO and identifying CRO opportunities

  • Familiarity with GA4, Google Tag Manager, and UTM tracking

  • Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics

  • Excellent attention to detail, written English, and QA ability

  • Experience collaborating with design, content, and dev teams

DESIRABLE – bonus if you have experience with:

  • Experience with LinkedIn Ads and B2B targeting

  • Use of Hotjar, Crazy Egg, Microsoft Clarity, or similar

  • Google Ads certification

  • Familiarity with WordPress or landing page builders

  • Knowledge of SEO principles or email performance analysis

  • Experience with CRM tools like ActiveCampaign

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