WFH B2B Sales Development

About the Role

We are seeking a highly articulate, proactive, and results-driven B2B Sales Development & Marketing Specialist with exceptional English communication skills and a strong background in outbound prospecting, lead generation, and sales pipeline management.

The ideal candidate will be responsible for identifying and engaging potential business clients, qualifying leads, scheduling sales opportunities, following up on quotations, and maintaining consistent communication throughout the sales process. This role will also support email marketing, newsletters, and marketing campaigns using Mailchimp and other relevant platforms.

The successful candidate must be confident communicating with business decision-makers, skilled in professional phone and email outreach, and capable of working independently in a quiet, professional home office environment with no background noise during working hours.

Schedule

• Monday - Thursday, 10AM - 3PM EST| 2PM - 7PM BST (5 hours day/ 20 hours per week)

Key Responsibilities

• B2B Prospecting & Lead Generation: Identify and research target companies, decision-makers, and potential clients through phone calls, email campaigns, and LinkedIn outreach.

• Outbound Sales & Qualification: Conduct discovery calls when required, identify business needs, qualify prospects, handle objections, and advance suitable opportunities through the sales pipeline.

• Sales Appointment Setting: Schedule sales calls, nurture prospective clients, and maintain consistent follow-ups to improve engagement and conversion rates.

• Lead & CRM Management: Maintain accurate lead records, track prospect interactions, and manage sales pipeline activities using platforms such as Salesforce, HubSpot, Pipedrive, Mailchimp, and Ignition.

• Email Marketing & Campaigns: Create, manage, and monitor newsletters and email marketing campaigns through Mailchimp, ensuring accurate contact lists, effective messaging, and timely delivery.

• Quotation Follow-ups: Follow up with prospects after sales calls and quotation submissions to gather feedback, address concerns, and help move opportunities toward a decision.

• Reporting & Performance Tracking: Monitor outreach activities, lead responses, appointments booked, follow-up status, and campaign performance.

• Continuous Improvement: Identify opportunities to improve prospecting strategies, outreach messaging, lead management processes, and campaign effectiveness.

Qualifications & Requirements

• Excellent English proficiency, with outstanding verbal and written communication skills and the ability to communicate professionally and naturally with business decision-makers.

• Proven experience in B2B sales development, lead generation, appointment setting, or outbound sales.

• Hands-on experience with LinkedIn Sales Navigator, including prospect research and targeted outreach.

• Strong understanding of cold calling, cold emailing, and multichannel prospecting strategies.

• Experience using CRM platforms such as Salesforce, HubSpot, or Pipedrive.

• Familiarity with Mailchimp for newsletters, email marketing, audience management, and campaign reporting.

• Experience managing leads and sales-related workflows using Ignition or similar platforms is an advantage.

• Comfortable using phone systems, dialers, and lead tracking tools.

• Strong follow-up, organizational, and time-management skills.

• Ability to manage multiple prospects and campaigns while maintaining accurate records.

• Reliable internet connection, a suitable computer setup, and a quiet, dedicated workspace with no distracting background noise.

• Ability to work independently, meet targets, and maintain a high standard of professionalism.

What We’re Looking For

We are looking for someone who combines strong sales instincts with excellent communication and marketing execution. The ideal candidate is confident initiating conversations with prospective clients, persistent without being overly aggressive, and skilled at turning initial interest into qualified sales opportunities.

Our preferred candidate will demonstrate:

• Exceptional English communication: Clear, articulate, professional, and confident in both spoken and written English.

• A proactive sales mindset: Comfortable with cold outreach, handling rejection, overcoming objections, and consistently pursuing new opportunities.

• Strong attention to detail: Keeps CRM records, prospect lists, campaign details, and follow-up activities organized and accurate.