Digital Marketing Specialist

Job Opportunities (Refined)

Pasig City, National Capital Region. Salary: ₱ - ₱ . Employer: Y Shinagawa LASIK & Aesthetics Center Corp.

Posted 1 day ago

Job Qualifications:

• Bachelor's degree holder, with a highly preferred degree in Business/ Marketing/ Advertising or IT related course.
• Minimum of 2 years' professional experience in successfully developing and executing SEO and SEM campaigns.
• Able to complete competitive analysis of other companies within the industry.
• Strong knowledge and deep understanding of Google Ads, Google Analytics, and Google Reviews.
• Understanding of search engine algorithms and ranking methods.
• Knowledge of Wordpress CMS (Elementor Page Builder).
• Fluent in English, both in written and verbal communication.
• Open to work ON-SITE (Monday to Friday; 8:00 am to 5:00 pm).

Job Responsibilities:

• Monitor and analyze website traffic and visitor trends.
• Monitor and analyze trends and traffic on social media platforms, particularly Google and Meta.
• Collaborate with the Social Media Supervisor to manage Google Ads campaigns.
• Maintain and update information on the official Google Business Profile and respond to Google Reviews.
• Analyze direct and potential competitors and develop a customized SEO strategy for the website and social media platforms.
• Document SEO optimization guidelines to serve as a reference by the company.
• Demonstrate ability to meet tight deadlines. Weekly and monthly SEO reports are required to clearly outline accomplishments and action plans.
• Upload blogs, promotional pages, and other materials prepared by the marketing team to the website and relevant channels to enhance search engine visibility and increase web traffic.
• Work closely with the Web Developer to maintain Shinagawa's websites; a solid understanding of web-based technologies is expected.
• Discuss updates from the Japanese staff.
• Other tasks that management may assign from time to time relevant to job position.

Note: SEO/SEM Specialist and related roles appear in this posting with diverse responsibilities.

Posted 1 day ago

SEO/SEM Specialist

We are looking for a skilled SEO/SEM Specialist with a strong focus on on-page and off-page SEO, content creation, and website optimization. The ideal candidate will possess a solid understanding of SEO strategy and execution, can write well-researched and meaningful content (not AI-driven or generic), and is familiar with website structure and optimization. A working knowledge of SEM (especially Google Ads) is a strong plus but secondary to SEO capabilities.

You will be working closely with our existing SEO team to split account responsibilities and ensure consistent, high-quality delivery for our clients.

Key Responsibilities

• Conduct comprehensive website audits and implement on-site and off-site SEO strategies.
• Create high-quality, engaging content such as blog posts and Google My Business updates based on SEO and competitive research.
• Optimize client websites to improve search rankings, user experience, and conversion rates.
• Collaborate with the team to manage a portfolio of client accounts.
• Analyze SEO performance and provide actionable insights using tools like Google Analytics, Google Search Console, and SEMrush.
• Stay current with SEO best practices, trends, and algorithm changes.

Must-Have Skills and Experience

• Proven experience as an SEO specialist with a focus on technical SEO and content creation.
• Strong content writing skills; ability to produce original, relevant content without over-reliance on AI tools.
• Familiarity with website optimization principles (basic understanding of front-end/backend helpful).
• Experience in using SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.
• Ability to audit and improve websites based on keyword research and performance data.
• Strong attention to detail and ability to manage multiple client accounts.

Nice-to-Have

• Basic knowledge of SEM platforms like Google Ads and Meta Ads.
• Understanding of campaign management and marketing strategy is a plus.
• Familiarity with website platforms (WordPress, Shopify, etc.) and basic HTML/CSS.
• Experience managing or collaborating with clients in a digital marketing setting.

Posted today

About Our Client

Our client is a well-established leader in the mobility and innovation space, known for its commitment to shaping the future of transportation through cutting-edge technology and customer-centric solutions. With a strong global presence and a culture rooted in collaboration, integrity, and continuous learning, the company offers a dynamic environment where marketing professionals can thrive and make a lasting impact.

Job Description

• Develop, implement, and manage social media strategies aligned with the organization's goals.
• Create engaging content for various platforms, ensuring consistency in tone and branding.
• Monitor and analyze social media performance, providing actionable insights for improvement.
• Collaborate with internal teams to align marketing strategies with business objectives.
• Stay updated on social media trends and incorporate them into campaigns.
• Manage paid social media advertising campaigns to maximize ROI.
• Build relationships with online influencers and relevant communities to enhance brand visibility.
• Ensure compliance with industry standards and best practices in all social media activities.

The Successful Applicant

• A degree in Marketing, Communications, or a related field.
• At least 5 years hands-on experience with social media platforms and tools.
• A strong understanding of the automotive industry and its marketing needs.
• Exceptional communication and content creation skills.
• Analytical thinking with the ability to interpret data and drive decisions.
• Familiarity with paid social media advertising and campaign optimization techniques.

What’s on Offer

• Competitive compensation package.
• Opportunity to work in a large organization within the automotive sector.
• Permanent role with growth potential and career development.
• Collaborative workplace culture focused on innovation and results.

Contact: Ramon Nolasco

Quote job ref: JN