Marketing Lead

Marketing and Creative Lead

Job Description:

Lead Marketing Executive will take ownership of our day-to-day marketing execution, driving campaigns, maintaining our digital presence, and ensuring alignment across all channels. You will play a central role in executing the marketing strategy, with responsibility for the website, SEO, content, social media, and regular performance reporting.

You'll work closely with cross-functional teams, including Sales and our Marketing and Sales Engagement Specialist to ensure our marketing efforts are aligned, data-driven, and effective.

Objectives of the Role:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Evolve lead-nurturing tactics

Key Responsibilities:

1. Marketing Strategy & Execution

• Support the development and execution of marketing strategies that align with company goals.
• Identify target audiences and market segments; tailor messaging and tactics accordingly.
• Manage campaign planning, activation, and optimisation across digital and offline channels.
• Collaborate with internal teams to ensure marketing aligns with product, sales, and service goals.

2. Website & SEO

• Own the day-to-day management of the company website, ensuring all content is up-to-date, user-friendly, and aligned with brand messaging.
• Regularly review and implement SEO best practices to drive visibility, traffic, and conversion.
• Liaise with developers or use CMS tools to manage site updates and campaign landing pages.

3. Social Media & Digital Channels

• Manage and grow the company's presence across platforms like LinkedIn, Facebook, and others where relevant.
• Plan and schedule content that supports campaigns, brand messaging, and thought leadership.
• Monitor engagement, respond to interactions where appropriate, and report on channel performance.

4. Brand Development:

• Lead efforts to build and strengthen the company's brand identity.
• Develop and enforce brand guidelines across all marketing channels.
• Ensure consistency in messaging and branding across various platforms.

5. Event Marketing

• Plan and support the execution of events, conventions, webinars, and customer-facing sessions.
• Coordinate pre- and post-event marketing, including digital promotion, collateral, and follow-ups.
• Work with internal and external stakeholders to ensure events are aligned with brand objectives and well attended.

6. Content Strategy:

• Develop and execute content marketing strategies to engage and educate the target audience
• Collaborate with the appropriate teams to create compelling and relevant content for various platforms.
• Ensure content aligns with brand messaging and resonates with the target demographic.

7. Lead Generation & Sales Support

• Develop and execute lead generation campaigns that feed into the sales pipeline.
• Work closely with the Sales team to ensure strong alignment, proper handoff, and tracking of leads.
• Support lead nurturing through marketing automation and targeted communication.

8. Analytics & Reporting

• Track KPIs and campaign performance using tools such as Google Analytics, Search Console, and native social platform analytics.
• Deliver regular reports to management with insights, trends, and data-backed recommendations.
• Continuously assess and refine marketing activities based on performance outcomes.

9. Cross-Functional Collaboration

• Partner with Sales to ensure campaigns support commercial goals and provide necessary sales enablement materials.
• Collaborate with the Marketing and Sales Engagement Specialist to ensure marketing content and strategy reflect customer feedback and product insights.
• Ensure learnings from customer interactions and frontline feedback inform content, messaging, and campaign direction.