Marketing Operations Specialist

We have an exciting day shift opportunity available for a Marketing Operations Specialist. Work from home or the office – you choose

When you join Yempo, you’ll receive the following fantastic benefits:

• Highly competitive salary – paid weekly
• HMO enrollment upon commencement
• Additional HMO dependents added each year of service
• 20 vacation days per year; 7 sick days
• Annual performance bonuses and incentives
• Annual salary reviews and increases
• Free cooked rice, snacks and hot drinks
• Company polo shirts provided
• Fantastic, bright and cheerful open-plan work environment
• Prestigious clients and highly professional and friendly co-workers

Role purpose

Yempo Solutions is looking for a hands‑on Marketing Operations & MarTech Executive to build, connect and operate the technology behind our sales and marketing activity.

We already have many of the tools we need, including HubSpot, Cognism, Mailchimp, Canva, AI tools and our WordPress website. What we need is someone who can make them work together properly, get more from them and turn sales and marketing ideas into working, measurable campaigns.

A major part of the role is helping Yempo find businesses at the point they have a problem we can solve. You will build and operate systems that identify organisations actively recruiting for IT, Accounting and Business Support roles by monitoring LinkedIn, job sites and company careers pages, then turn those hiring signals into useful, actionable opportunities for Sales.

This is a doer role. You will build workflows, clean and enrich data, connect systems, set up campaigns, test what you have built, fix what does not work and make sure genuine opportunities reach the right person quickly.

The objective is straightforward: use technology to help Yempo find the right company, with the right requirement, at the right time – then help Sales and Marketing turn that opportunity into a conversation.

Key Responsibilities

Build and operate Yempo’s recruitment-intent engine

• Create a repeatable process for identifying organisations actively recruiting for roles Yempo can support across IT, Accounting and Business Support.
• Monitor and capture relevant vacancies from LinkedIn, major job sites and target companies’ own careers pages.
• Match advertised vacancies against the roles and skills Yempo can provide through dedicated offshore team members in the Philippines.
• Identify the organisation, the relevant hiring requirement and the likely decision‑makers, including founders, MDs, CFOs, CIOs, CTOs, HR leaders and functional directors where appropriate.
• Use Cognism and other suitable sources to enrich account and contact data and feed qualified opportunities into HubSpot.
• Capture useful context such as advertised role, source, location, date found and vacancy status so outreach can be specific to the client’s actual need.
• Build workflows that trigger the appropriate Yempo outreach or alert Sales when immediate one‑to‑one contact makes more sense.
• Track whether vacancies remain open, disappear or change so Yempo does not continue prospecting against an outdated requirement.
• Develop this capability from targeted campaigns into a scalable, semi‑automated source of commercially relevant prospects across Yempo’s markets.

Make our MarTech stack work together

• Take day‑to‑day ownership of HubSpot and the wider sales and marketing technology stack.
• Connect Cognism, HubSpot, Mailchimp, the WordPress website and other tools so useful data moves between them.
• Build and maintain integrations using native connectors, APIs, webhooks or tools such as Zapier or Make where appropriate.
• Remove duplication, broken hand‑offs and manual workarounds.
• Get more from the systems Yempo already pays for before recommending additional software.

Build and operate campaigns

• Turn sales and marketing ideas into working campaigns across Accounting, IT and Business Support.
• Build target account and prospect segments using hiring intent, account data, website behaviour and other useful signals.
• Create tailored email and nurture activity based on the problem the prospect is actually showing, rather than generic mass outreach.
• Set up campaign logic, exclusions, suppression rules and hand‑offs.
• Test campaigns while they run, identify problems quickly and improve them without unnecessary implementation delay.Make sure positive replies and strong buying signals stop automation and move quickly to human follow‑up.

Make HubSpot work properly

• Build and maintain CRM properties, lifecycle stages, segmentation, workflows, forms, s