Marketing Specialist

Five platforms, several brands, and a TikTok channel to build from zero. Bring the ideas, not just the posts.

Our client is a US founder-led wellness brand focused on women's health and longevity, with a speaking and executive-forum business alongside a consumer newsletter and video audience. One side of the business speaks to CEOs and executive peer groups; the other publishes practical, evidence-minded content on nutrition, healthy aging and women's health for a consumer audience. Both run on social media, and both need to sound like themselves.

You will own day-to-day social media across Instagram, Facebook, LinkedIn, Substack and a TikTok channel that is just getting started, reporting to the Marketing Manager. You will design in Canva, edit short-form video in CapCut, keep several content calendars full at once, and bring trend ideas forward before anyone asks for them.

This is not a role where you wait for a task list. The client wants a creative partner: someone who spots a trend, connects it to a specific brand, and walks in with the rationale and the execution ready. Because the content touches health and wellness, they also need someone who checks a claim before repeating it. That combination of initiative and judgment is why this seat is trusted with the brand's voice.

Key Responsibilities

Social Media Management — Multi-Platform

• Own day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for a portfolio of B2B and B2C brands
• Plan, create, schedule, and publish content across every active platform with consistency, quality, and a brand-specific tone
• Manage content calendars for several brands at once, so no platform goes dark and no deadline is missed
• Adapt messaging and creativity for each platform and audience: what works on TikTok is not what works on LinkedIn
• Help launch and grow a new TikTok channel, establishing its content direction, voice and posting cadence from the ground up

Content Creation—Canva & CapCut

• Design and produce social graphics, carousels, stories, Reels, and short-form video in Canva and CapCut
• Edit short-form video for TikTok, Instagram Reels, and Facebook, including captions, transitions, music, and on-screen text
• Maintain brand-specific design templates and visual standards across all creative output
• Repurpose existing content intelligently across platforms to maximize reach without duplicating effort

Substack Management

• Support the creation, formatting and publishing of Substack newsletters for the brands that use them
• Keep Substack content consistent with each brand's voice and social media messaging
• Track subscriber engagement and open rates, and bring observations and growth ideas to the Marketing Manager

Trend Research & Strategic Input

• Monitor social media trends, platform algorithm changes, emerging content formats and competitor activity across all relevant channels
• Bring trend observations and content ideas to the Marketing Manager proactively; you do not wait to be asked what is trending
• Show how a trend applies to each brand specifically, with a clear rationale and an execution idea ready to present
• Take part in marketing planning conversations with ideas, not just updates

LinkedIn—B2B Brand Presence

• Manage LinkedIn presence for the B2B brands, including company page updates, publishing, and engagement
• Develop LinkedIn content that speaks credibly to a professional audience: thought leadership, industry commentary, and brand positioning
• Monitor LinkedIn engagement and report what is resonating and what is not

Analytics & Performance Reporting

• Track and analyze performance across all platforms and brands: engagement, reach, follower growth, and content performance
• Prepare clear, concise performance summaries for the marketing manager on a regular schedule
• Use data to shape future content: bring observations and recommendations, not just numbers

Required Qualifications

• Proven experience in social media marketing across Instagram, Facebook and LinkedIn; managing several accounts or brands at the same time is a strong plus
• Hands-on proficiency in Canva: you produce high-quality visuals independently
• Hands-on proficiency in CapCut or a comparable short-form video editor
• A working understanding of each platform's formats and algorithms: you can explain why content performs the way it does
• Experience creating or managing TikTok content, or a demonstrated understanding of TikTok content strategy
• Experience with Substack or a comparable email or newsletter platform