Brand Promoter For Mobile Phone

3 weeks ago

Cagayan Valley Philippines Buscojobs Full time

Brand Promoter For Mobile Phone Jobs in Cainta

Posted today

Overview

The Brand Associate is responsible for driving brand visibility and consumer engagement by leading events, activations, and influencer-driven awareness campaigns both locally and globally. This role supports product launches through standout concepts, strong on-ground activations, and strategic influencer partnerships.

Responsibilities
  • Awareness Campaigns (Local & Global): develop and manage influencer-driven awareness campaigns to strengthen KONU's brand presence; recruit and onboard local influencers per campaign ensuring brand-fit and authenticity; coordinate with global influencer partners to maximize international awareness and reach; track influencer performance (engagement, reach, conversion) and optimize campaigns for ROI.
  • Product Launch Support: collaborate with Brand and Design teams to develop activation concepts and campaign rollouts for new product launches; recruit influencers aligned with the product's target market; ensure campaign messaging is consistent across influencer content, events, and digital platforms; execute launch events, retail activations, and sampling activities with influencer integration.
  • Event & Activation Management: plan and execute brand events, campus activations, and retail/consumer touchpoints; manage budgets, timelines, and deliverables; coordinate with internal teams and external vendors; supervise on-site branding and influencer involvement; build relationships with influencers, agencies, schools, retail partners, and event organizers; collaborate with the Awareness/Conversion Brand Associate to drive campaigns that support brand equity and sales.
  • Performance & Reporting: monitor campaign KPIs (reach, engagement, influencer ROI, event foot traffic, consumer participation); consolidate learnings into post-campaign and post-event reports; benchmark competitor influencer programs for continuous improvement.
Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 1–3 years of experience in influencer marketing, events, brand activations, or product launches.
  • Strong understanding of social media platforms (TikTok, Instagram, YouTube) and influencer ecosystems.
  • Excellent project management and organizational skills; confident communicator, negotiator, and relationship-builder.
  • Creative thinker with strong cultural awareness, especially among Gen Z audiences.
  • Willingness to travel and work during evenings/weekends when campaigns or events require.
Core Competencies
  • Campaign Strategy: design and execute influencer and activation campaigns that drive awareness globally and locally.
  • Influencer Management: recruiting and managing influencers for brand alignment.
  • Creative Execution: translate campaign ideas into engaging experiences.
  • Collaboration: work with internal and external partners to deliver campaigns.
  • Results-Orientation: measure success through KPIs, ROI, and brand impact.
Product Marketing – Related Roles

Additional roles with similar responsibilities are listed below for reference purposes:

  • Product Marketing (Panasonic/Fujinon or Tilcrest): responsibilities include product launches, market research, collaboration with sales and development teams, and managing marketing content across channels. Qualifications include degree in marketing or related field, experience in product marketing/brand management, strong communication skills, and willingness to travel.

Note: This section consolidates related postings that appear in the same listing to provide context on typical expectations across product marketing roles.

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