Brand Manager for Bosch Power Tools Accessories

13 hours ago

Baguio, Philippines Bosch Philippines Full time

Overview

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

Robert Bosch Inc. (Philippines) has diversified businesses in Power Tools, Automotive Aftermarket, Automotive Original Equipment, Building Technologies, Thermotechnology, and Drive and Control Technology (Bosch Rexroth). Additionally, the company’s Packaging Technology and Home Appliances businesses are represented through appointed local agents. In 2017, Bosch generated sales of USD 51 million (45 million euros) in the Philippines. Bosch continues to build its nationwide network as a socially responsible provider of innovative and beneficial technologies to the Philippines.

User Journey and Marketing Strategy
  • Implement a holistic user journey for end users and retail partners, aligned with global brand strategy and local guidelines.
  • Deliver marketing packages and train internal staff, sales, and external retail partners on marketing concepts and tools, including new product launches.
Commercial Targets and Performance
  • Contribute to steering commercial targets (FC, TGS, margin, etc.).
  • Ensure excellence in execution and optimization of REACT KPIs in the country.
Pricing Management
  • Lead local user and retail price management.
  • Introduce and manage pricing elements to develop pricing excellence.
  • Oversee operative price management and coordinate pricing, including creating and delivering price lists.
  • Manage PROMO share and execute BU PROMO strategy, integrating it into the user journey.
Product Management and Insights
  • Lead local product portfolio and services management.
  • Oversee launch management and optimize product mix (standard, campaigns, promotions).
  • Manage the lifecycle of channel/customer-exclusive products.
  • Provide user and market insights to the BO, SA, and MK organizations to counter segment cannibalization and address product/service gaps.
Logistics and Support
  • Plan logistics for MC, launches, and promotions in collaboration with DM.
  • Support local service portfolio and operations.
Qualifications
  • Minimum of 3-5 years of experience in industrial commercial marketing.
  • Bachelor’s degree or higher in a relevant field.
  • Experience working in an international company.
  • Outgoing personality with excellent interpersonal skills.
  • Strong teamwork abilities and a collaborative mindset.
  • Entrepreneurial spirit with a solid business sense and ownership mentality.
Additional Information

Your future job offers you.

Flexible work time, medical services, and benefits & services.

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