Campaign Management Specialist

3 days ago

taguig, metro manila, Philippines Viventis Search Asia Full-time

We're looking for a CRM Campaign Senior Specialist to lead the end-to-end execution of customer campaigns, from audience segmentation and campaign setup to performance monitoring and optimization.

What you'll be doing:

  • Translate business and marketing objectives into targeted customer campaigns
  • Build and manage campaigns across CRM and real-time marketing platforms
  • Develop customer segments and customer journeys
  • Monitor campaign performance and recommend improvements
  • Partner closely with Marketing, Analytics, Product, and IT teams
  • Leverage data to deliver the right message to the right customer at the right time

Ideal background:

  • 2-4+ years of experience in CRM, Campaign Management, Marketing Automation, or Customer Analytics
  • Experienced in utilizing SAS for CRM related projects. Exposure to SQL and other data tools.
  • Banking or Financial Services background
  • Experience handling automated and real-time marketing campaigns
  • Strong understanding of customer segmentation and journey mapping
  • Analytical mindset with the ability to interpret campaign performance data