Campaign Management Specialist
3 days ago
taguig, metro manila, Philippines
Viventis Search Asia
Full-time
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We're looking for a CRM Campaign Senior Specialist to lead the end-to-end execution of customer campaigns, from audience segmentation and campaign setup to performance monitoring and optimization.
What you'll be doing:
- Translate business and marketing objectives into targeted customer campaigns
- Build and manage campaigns across CRM and real-time marketing platforms
- Develop customer segments and customer journeys
- Monitor campaign performance and recommend improvements
- Partner closely with Marketing, Analytics, Product, and IT teams
- Leverage data to deliver the right message to the right customer at the right time
Ideal background:
- 2-4+ years of experience in CRM, Campaign Management, Marketing Automation, or Customer Analytics
- Experienced in utilizing SAS for CRM related projects. Exposure to SQL and other data tools.
- Banking or Financial Services background
- Experience handling automated and real-time marketing campaigns
- Strong understanding of customer segmentation and journey mapping
- Analytical mindset with the ability to interpret campaign performance data