Social Media Supervisor
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The Social Media Supervisor oversees daily social media operations, content strategy, and channel management across company brands, including retail and food & beverage operations. This role ensures timely content delivery, strong brand alignment, consistent audience engagement, and measurable digital growth.
Key Responsibilities
- Develop and implement the monthly social media content calendar.
- Write engaging captions and coordinate graphic design and video production requirements.
- Coordinate with the Graphic Artist and Marketing Team to ensure timely content delivery.
- Ensure all published content aligns strictly with company branding guidelines and approved marketing campaigns.
- Manage, schedule, and publish content across all official social media platforms.
- Handle dedicated social media content for: All Gaisano Stores, Lighthouse Restaurant, Taste of Mandarin
- Coordinate directly with store and restaurant branches to gather media, video content, and promotional updates.
- Monitor page engagement and respond promptly to customer inquiries when necessary.
- Monitor social media analytics and prepare comprehensive monthly performance reports.
- Perform other duties as assigned by the Sales & Marketing Manager.
Qualifications & Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Mass Communication, or a related field.
- 2-4 years of experience in social media management, preferably handling multi-brand accounts across retail and food & beverage (F&B) sectors.
- Proficiency in managing, scheduling, and optimizing content across major social media channels (Facebook, Instagram, TikTok, YouTube) and e-commerce platforms (Shopee, Lazada, TikTok Shop) using native and third-party tools (e.g., Meta Business Suite, Hootsuite, Buffer).
- Proven track record in tracking page performance, analyzing metrics, and building monthly analytical reports.
- Familiarity with graphic design and video editing workflows (e.g., Canva, CapCut, Adobe Creative Suite) to direct graphic artists and media creators effectively.
- Exceptional written communication skills with a strong command of tone and caption creation tailored to different target audiences.
- Ability to seamlessly switch tones of voice between diverse brands (retail stores vs. restaurant dining).
- Strong interpersonal skills to collaborate smoothly with store branches, remote teams, graphic artists, and marketing leaders.
- High organizational capability to manage overlapping content calendars, meet tight production deadlines, and respond to community inquiries efficiently.
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