SEO Specialist

Looking to take your career to the next level? Then this role is for you

Join Outsourcey and be part of our mission to revolutionize global talent expansion We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together

Profile Requirements:

• Proven experience as an SEO Specialist or in a similar digital marketing role, with strong knowledge of modern SEO strategies and best practices.
• Healthcare marketing experience is required, with experience in plastic/cosmetic surgery, dermatology, aesthetics, or a related medical field strongly preferred.
• Strong experience supporting broader digital marketing strategies and collaborating with senior marketing leadership, preferably a CMO.
• Hands-on experience with Generative Engine Optimization (GEO) is required, including optimizing content for AI-powered search and generative search platforms.
• Experience working with Large Language Models (LLMs) and an understanding of how they can support SEO and AI-driven search strategies is required.
• Experience using AI tools and technologies for SEO, content creation, keyword research, analytics, and marketing automation is highly preferred.
• Strong analytical skills with the ability to monitor SEO performance, analyse data, identify opportunities, and make actionable recommendations.
• Strong skills in content optimization, SEO strategy, research, communication, and project management.
• Ability to manage multiple SEO and marketing priorities in a fast-paced environment.
• Candidates should have several years of relevant experience. Junior-level candidates are not preferred.
• Experience in luxury marketing or working with high-end brands is highly preferred.
• Experience working with or having exposure to major platforms such as Google or Meta is highly preferred.
• Candidates must be able to provide professional references and a portfolio or examples of previous SEO work for review.

Core responsibilities:

• Support the CMO in developing and executing general marketing strategies aligned with clinic growth and brand objectives.
• Develop and implement SEO strategies to improve organic search visibility, rankings, website traffic, and lead generation.
• Conduct keyword research, competitor analysis, on-page optimization, content optimization, and technical SEO initiatives.
• Create and optimize website content, landing pages, blogs, service pages, and other digital assets for search performance and patient engagement.
• Monitor SEO performance using analytics and reporting tools, identify opportunities for improvement, and provide actionable insights to the CMO.
• Support local SEO efforts, including optimization of location-based content and online visibility for the clinic's services.
• Leverage AI tools and emerging technologies to improve SEO research, content development, marketing workflows, and overall efficiency.
• Collaborate with marketing and clinical teams to ensure all marketing and SEO content accurately represents cosmetic surgery and dermatology services while maintaining a professional healthcare brand.

Benefits:

• Competitive salary Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.