Assistant Marketing Manager
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Job Summary
Responsible for supporting the development and execution of marketing strategies to strengthen brand awareness, increase market penetration, and drive sales growth for the company's ice cream products. Focuses on brand positioning, product promotions, digital marketing, and consumer engagement.
Key Responsibilities
Develop and implement marketing campaigns to increase ice cream brand awareness and market presence.
Manage brand activities, promotions, and product activations across different sales channels.
Develop digital marketing campaigns through social media and other online platforms.
Coordinate with Trade Marketing and Sales teams to ensure effective brand visibility and in-store execution.
Conduct market research and competitor analysis to identify consumer trends and business opportunities.
Support new product launches, seasonal campaigns, and promotional activities.
Monitor marketing campaign performance, brand awareness, and consumer engagement.
Manage marketing materials, advertising activities, and brand communication.
Coordinate with agencies, suppliers, and internal departments for marketing initiatives.