Digital Media Planner Specialist

2 days ago

Mandaue, Philippines Gabtech Global, LLC Full time

PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING*** Job Title Digital Media Planner Specialist Work Type Remote/WFH Part time (20 hrs/week to start) Working Hours : TBD (Usually US Hours/Night shift) Start Date : ASAP Job Overview The Digital Media Planner/Buyer will manage the development, execution, and optimization of paid media campaigns across digital channels. This role requires deep knowledge of media planning, strong analytical skills, and a proven track record of managing digital media buys that drive results. Job Role & Responsibilities Develop comprehensive digital media strategies aligned with brand objectives, target audiences, and KPIs. Collaborate with internal teams and clients to determine campaign goals, target segments, and messaging strategies. Recommend media channels (e.g., programmatic, paid social, display, search, video, native) based on insights and industry trends. Media Buying & Execution Manage end-to-end buying process, including placements with vendors and platforms (Google, Meta, DSPs, etc.). Execute campaigns within platforms or oversee execution via media partners and agencies. Ensure timely campaign launches and flawless execution across all placements. Optimization & Reporting Monitor campaign performance daily and optimize toward KPIs such as CTR, CPA, ROAS, and CPM. Use analytics tools (e.g., Google Analytics, Adobe Analytics, platform-specific dashboards) to identify trends and insights. Prepare post-campaign analysis, reporting on performance, learnings, and actionable insights. Collaborate with creative, content, and analytics teams to ensure cohesive and high-performing campaigns. Stay up to date on industry innovations, trends, and platform updates. Qualifications Experience in Marketing, Communications, Advertising. 3-5 years of experience in digital media planning and buying. Deep knowledge of digital ad platforms (Google Ads, Meta Business Manager, LinkedIn, Basis, The Trade Desk or similar, etc.). Strong analytical skills and proficiency with Excel, Google Analytics, and attribution tools. Experience working with CRM data is a plus. Ability to manage multiple projects and deadlines in a fast-paced environment. #J-18808-Ljbffr

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