ASSISTANT DIGITAL ANALYTICS MANAGER

2 weeks ago

Mandaluyong, Philippines Unilab, Inc. Full time

Unilab, Inc. – Mandaluyong, National Capital Region, Philippines Overview Join to apply for the ASSISTANT DIGITAL ANALYTICS MANAGER role at Unilab, Inc. It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. Grow with us, and be a part of the Bayanihan spirit. Role overview Communication and Integrated Media Plan Enables excellence in digital analytics and measurement by ensuring effectiveness and efficiencies in digital marketing campaigns Website strategies and performance Leads generation and metrics Conversion funnel and business impact analysis Provides inputs to the media plans in the context of creating linkages and maximizing performance across all owned digital assets Digital campaign review and Evaluation Monitors and analyzes post-campaign reports sent by media agencies Participates in quarterly media reviews Takes the lead for action steps on performance metrics and ecosystem of all digital assets Content marketing and search Provides inputs to the brand on content creation Content and Platform Strategy Content Publishing Influencer Marketing Understands influencer strategies and provides inputs to agency proposals and recommendations Knows how to test and evaluate influencer campaigns directly or with an agency partner (reviewing influencer recommendations, digital footprints, reputation, and talent fees) Inputs for KPI setting and post-campaign evaluations Required Qualifications Bachelor's degree in Media, Communications, Marketing, or Business 7–10 years of relevant work experience Proficient in digital marketing platforms, tools, and trends Demonstrates both strategic thinking and creative excellence in campaign development and execution Strong collaboration skills with ability to work effectively with internal teams and external partners Analytical mindset with experience in tracking, measuring, and optimizing marketing performance through data About the organization We are committed to providing our employees with the best possible experience. As a learning organization, we support development and create fitting career paths. We are designers and drivers of innovation, nurturing family-style programs to promote wellness and meaningful work. Job details Seniority level: Mid-Senior level Employment type: Full-time Job function: Research, Analyst, and Information Technology Industry: Pharmaceutical Manufacturing #J-18808-Ljbffr

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