Digital Advertising Specialist

4 weeks ago


Mandaue, Philippines MicroSourcing Full time

Join to apply for the Digital Advertising Specialist role at MicroSourcing . The position is remote, night shift, located in Metro Manila. Benefits Competitive Rewards: Enjoy above‑market compensation, healthcare coverage on day one for you and your dependents, paid time‑off with cash conversion, group life insurance, and performance bonuses. A Collaborative Spirit: Contribute to a positive, engaging work environment by participating in company‑sponsored events and activities. Work‑Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements. Career Growth: Take advantage of opportunities for continuous learning and career advancement. Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture. Your Role Plan and execute online paid search campaigns, including implementation, optimization, and performance analysis. Monitor keyword bids, daily and monthly budgets, impression share, quality scores, and other key campaign metrics. Provide creative ad copy suggestions and graphical ad templates to improve campaign effectiveness. Analyze campaign data, prepare performance reports, and communicate optimization recommendations to clients. Track performance using dashboards and key reporting tools to identify insights and areas for improvement. Collaborate with internal teams on campaign development, timelines, results, and continuous optimization. Present campaign strategies, performance updates, and growth opportunities to clients both virtually and in person. Prepare client‑facing attribution reports using internal and third‑party tools such as Search Ads 360 and Google Analytics. What You Need Non‑negotiables Bachelor’s degree in Marketing, Business Administration, or related field. Minimum of 1–2 years of experience managing SEM/Paid Search campaigns across multiple advertisers. Proficiency with Google Ads, Microsoft Ads, and analytics tools such as Google Analytics and Data Studio. Strong analytical skills with the ability to make data‑driven decisions. Exceptional attention to detail and problem‑solving abilities. Preferred skills/expertise Experience in creating, optimizing, and reporting on PPC campaigns using Search Ads 360. Ability to think creatively and develop new campaign strategies. High levels of integrity, autonomy, and self‑motivation. Strong organizational, project management, and time management skills. Terms & conditions apply. #J-18808-Ljbffr



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