Research and Strategy Associate

3 weeks ago

Mandaluyong, Philippines Skyrocket Studios Global Full time

Responsibilities

  • Research & Insight Generation
    • Design and implement first-party research projects, including focus groups, in-depth interviews, and surveys.
    • Lead the design, execution, and analysis of first-party research projects (focus group discussions, in-depth interviews, surveys).
    • Draft research instruments (discussion guides, survey questionnaires), recruit and coordinate participants, and ensure smooth execution.
    • Synthesize qualitative and quantitative findings into clear, actionable insights.
    • Ensure methodological rigor and ethical standards in all research activities.
    • Develop research instruments (discussion guides, survey questionnaires), coordinate fieldwork, and support analysis.
    • Combine primary research with secondary sources to generate insights on consumers, competitors, and cultural trends.
    • Package research findings into clear narratives that directly inform brand and campaign strategies.
  • Strategy Development
    • Collaborate with the wider Strategy team, Creative teams, and Relationship Management team to evaluate briefs and client challenges.
    • Help craft brand diagnostics, positioning frameworks, and creative briefs.
    • Translate research and data into incisive human insights that fuel idea-centric campaigns.
    • Participate in workshops, immersion sessions, and ideation meetings to ensure research findings shape the work.
  • Industry & Category Knowledge
    • Stay updated on developments in advertising, marketing, digital platforms, and consumer culture.
    • Share knowledge proactively with the team to sharpen collective strategic thinking.
  • Project Management & Process Improvement
    • Manage multiple research and strategy projects simultaneously, ensuring timely delivery.
    • Uphold and continuously refine research processes for efficiency and impact.
    • Maintain a culture of data-driven decision-making across the agency.
  • Organization & Reporting
    • Maintain organized, secure repositories of research instruments, raw data, and reports.
    • Actively participate in pitches and client presentations, showcasing the value of research-driven insights.
    • Communicate findings in clear, story-driven narratives for both internal and external stakeholders.
Qualifications & Requirements
  • At least 1–2 years’ experience in designing and implementing focus groups, IDIs, and/or surveys.
  • Strong grasp of qualitative and quantitative research methodologies; data literacy required.
  • Experience writing guides, designing survey instruments, and analyzing results (both descriptive and thematic).
  • Excellent synthesis, critical thinking, and communication skills.
  • Proven ability to manage concurrent projects with attention to detail and accuracy.
  • Proficiency with Google Suite; familiarity with collaboration/project management tools (e.g. Asana, ClickUp) a plus.
  • Background in marketing, communications, psychology, sociology, or related fields preferred.
  • Team player with initiative and curiosity; thrives in a fast-paced, collaborative agency environment.
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