Growth Marketing Associate

4 weeks ago

San Fernando, Philippines RippedBoxStation Full time

Growth Marketing Associate 20-40 hours/week | Schedule: EST Responsibilities Design and execute high-leverage, low-cost acquisition strategies that drive sustainable user growth. Implement A/B tests and funnel experiments to increase conversion at every stage. Identify, test, and optimize diverse acquisition channels: Content Marketing & SEO: Build and scale organic traffic through high-value content. Community Building & Social Media: Grow an engaged following on key platforms. Affiliate & Partner Marketing: Develop relationships with influencers, partners, and affinity groups. Referral Programs: Launch and iterate on viral referral loops. Email Marketing: Build and segment lists; create drip campaigns that drive conversion. PR & Media Outreach: Generate organic buzz via press mentions and thought leadership. Analyze campaign data, user behavior, and conversion funnels to refine strategy. Use tools like Google Analytics, Mixpanel, or Amplitude to track KPIs and derive actionable insights. Collaborate closely with product, engineering, and leadership to align growth efforts with product roadmap and company goals. Keep tabs on market trends, consumer behavior, and the competitive landscape in fintech and proptech. Identify whitespace opportunities and recommend strategic pivots. Requirements Bachelor's degree in Marketing, Business, or a related field. Minimum 4 years in a growth or performance marketing role, ideally within a startup or scale‑up. Fintech background: directly marketed financial products or services and understands building trust with financially vulnerable users. AI proficiency: comfortable integrating tools like ChatGPT, Jasper, Notion AI, and others into growth workflow for testing, copy, segmentation, and analysis. Experience with product‑led growth (PLG). Knowledge of first‑time homebuyer journeys or mortgage industry trends. Basic skills in graphic design, video editing, or landing page optimization. Creative problem‑solver: thrives on doing more with less. Data‑native: makes decisions with confidence using data, not assumptions. User‑focused: understands user psychology and how to build trust and retention. Fintech familiarity: bonus if marketed financial services or personal finance products. Scrappy & resilient: moves fast, pivots quickly, and thrives in ambiguity. Mission‑aligned: passionate about expanding access to homeownership and financial empowerment. #J-18808-Ljbffr

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