Marketing Analyst

Job description

At Ivoclar, we are passionate about advancing dental health and quality of life worldwide. As a global leader in dental solutions, we empower dental professionals with innovative products, data-driven insights, and a collaborative spirit.

Our mission—Making People Smile.

Currently, we're looking for a Marketing Analyst to join our Customer & Market Intelligence Team.

In this role, you will drive the development of key performance indicators and deliver actionable insights to support strategic and operational decisions. Ensure effective information flow by acquiring and refining internal and external data sources, fostering alignment between Marketing, Sales, country teams, IT, and Finance. You will also analyze global dental market trends, identify growth opportunities. Your work will directly influence product development, marketing, and strategic planning at Ivoclar.

• Identify evolving market data needs within the Ivoclar Group early on and proactively develop actionable recommendations.
• Lead the annual Global Dental Market (GDM) Project, overseeing the development and delivery of global market data.
• Drive continuous improvement of analysis and reporting processes, including the adoption of advanced tools and automation methods.
• Collect, analyze, and interpret global market data (e.g., market volumes, shares, trends, forecasts), and translate findings into strategic recommendations.
• Support corporate, product, and regional strategic initiatives by managing related market intelligence and data requirements.
• Collaborate with external market research partners and ensure alignment on data collection, interpretation, and reporting.
• Prepare financial models, opportunity assessments, and in-depth market reports to guide strategic decision-making.
• Develop and refine strategic marketing KPIs, including gap, SWOT, environmental, and portfolio analyses.
• Monitor competitor and industry activity, including benchmarks, M&A developments, and emerging market trends.
• Manage and enhance internal data platforms and reporting tools (e.g., mafo platform, SharePoint Online, SAP Analytics Cloud), including training and support for internal users.

• A Bachelor’s degree (or higher) in Business, Economics, Data Science, Marketing, or a related field.
• At least 10 years of experience as a Market Analyst and experience in the dental, medical, or pharmaceutical industry is not required but highly desirable.
• Strong analytical skills with proficiency in data analysis tools (MS-Office Tools and BI-Tools).
• Your ability to communicate and present to management in English (verbal and written) and work with colleagues in a global setting.

• TRAINING: You will work with various members of our team locally and onshore to ensure you are set up for success.
• SUPPORT: A close-knit coaching and mentoring system to help you ease into the company and your role with confidence.
• COMP & BEN: Ivoclar believes in compensating employees fairly for their skills and experience and has designed the total rewards package for long-term relationships.
• TOOLS: Everything you need to help you do your work will be provided.
• WORKING ENVIRONMENT: Ivoclar prides itself on being a family-owned company with strong values so everyone we bring in becomes part of that global family.